Alumni Career Services: Developing an Online Programming Series

Last updated May 28, 2013

Alumni Career Services: Developing an Online Programming Series

Last updated May 28, 2013

Overview

Career services are one of the most requested resources from alumni. Capitalize on this interest by expanding your online offerings to include a live and recorded webinar series.

Join us online to learn how you can develop a low-cost, online, career programming series that engages your alumni as both participants and presenters. Through a showcase of the program at Georgetown University, our expert instructor will share information and advice around the key components of an alumni career services webinar series, including:

  • Choosing a platform to deliver your webinars
  • Selecting the right topics to interest your alumni
  • Recruiting and managing engaging presenters to deliver your content
  • Marketing your programming appropriately
  • Assessing your programming

Who should attend?

This webcast is designed for alumni relations and career services professionals who want to learn how to produce an alumni career services webinar series.

Agenda

  • Getting started
    • Georgetown context
    • Choosing a platform for your webinars
    • Determining access
    • Staffing and funding your webinars
  • Designing your series
    • Topics
      • Classic, must-have offerings
      • Responding to hot issues
      • Programming for different constituencies
    • Development timelines
  • Selecting and managing faculty
    • Internal versus external faculty
    • Recruitment strategies
    • Training considerations
    • Follow-up considerations
  • Marketing your webinars
    • Traditional avenues
    • Email and social media options
  • Assessment and further engagement
    • Evaluating individual programs
    • Integrating engagement across your advancement shop