Establishing a Revenue-Generating Corporate Engagement Program

Last updated April 15, 2016

Course Length

1h 33m

Last Updated

April 15, 2016

Establishing a Revenue-Generating Corporate Engagement Program

Last updated April 15, 2016

Overview

Ensure a steady revenue stream for your corporate engagement program and your institution by charging corporate partners for their involvement with faculty, students, and research across campus in a more consistent manner. Throughout the training, you will learn how to:

  • Assess the value of your campus resources
  • Develop a model for charging corporations
  • Transition existing partnerships to a paid model

Who should attend?

Corporate relations officers, deans, career services, research, and tech transfer professionals interested in establishing a paid model for their corporate engagement activities will benefit from this training.

Agenda

  • Opening: CAP Case Study
  • Five Ways to Assess the Value of Campus Resources
    • Leadership commitment
    • Cost of subsidizing
    • Establishing a culture of customer service
    • Auditing connections across campus
    • Moving at the pace of industry
  • Transitioning to a Charged Model
    • Setting pricing levels
    • Having difficult conversations
  • Getting Started at Your Institution