Implementing an Alumni Engagement Scoring Model

Last updated October 31, 2016

Course Length

1h 12m

Last Updated

October 31, 2016

Implementing an Alumni Engagement Scoring Model

Last updated October 31, 2016


An engagement scoring model brings together disparate datum to help you better understand your alumni population’s behavior and engagement. Join Academic Impressions, AASP, and Mark Koenig online to learn the fundamentals of developing a model for your shop. You will learn how to:

  • Align the scoring model to your needs and available data
  • Gather and analyze data to inform your scoring system
  • Interpret data gained to make program decisions

Who should attend?

Alumni relations and advancement services professionals looking to design or refine an engagement scoring model to better understand their alumni population will benefit from this webcast.


  • Measuring Engagement and the Engagement Lifecycle
    • Importance of measurement
    • Making the case – bringing basic data to life
    • Walking through the engagement lifecycle
  • Phase 1 – Developing an Engagement Scoring Model
    • Auditing and gathering data
    • Deciding whether to weight your score
  • Phase 2 – Implementation of the Model
    • Reviewing data
    • Setting goals
    • Using information learned for decision-making
    • Presenting information and lessons learned
  • The Changing Landscape
    • Latest trends
    • What’s coming up next

Sample Alumni Engagement Data Points

You will receive several resources included in your registration, including sample alumni engagement data points. This resource will help you identify what information you may find useful when developing your scoring model.