Higher Ed Marketing: Building the Infrastructure for Content Creation and Curation

(Retired)

Higher Ed Marketing: Building the Infrastructure for Content Creation and Curation

(Retired)

Table of Contents


Overview

Learn how to source and amplify quality content in order to enhance your institution’s communications calendar.

Agenda

Our presenters will outline how they put a process into place that made it easier to find, promote, amplify and repurpose stories at UCCS. Through the lens of building a framework that has allowed a culture of storytelling to thrive at their institution, they will break down each piece of the infrastructure into tactics you can use to implement a similar process on your own campus including:

  • Tips to find quality content to share with your various stakeholders
  • Methods to store and index stories to ensure they can easily be repackaged and repurposed across multiple mediums
  • Tools to effectively disseminate and amplify your stories

 

Resources

Download the presentation slides (PDF)

 

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.