Elevating Your Parent Giving Program

(Retired)

Elevating Your Parent Giving Program

(Retired)

Table of Contents


Overview

Learn how one institution grew their parent giving by 50% to $2M in five years.

 

Agenda

  • Institutional Context
  • Parent Program Structure
    • Annual fund (unrestricted and designated to support opportunities)
    • Parent programs and relationships across campus
    • Parent development committee
    • Welcome calls to incoming freshman/transfer families
  • Communications
    • Website community
    • Welcome invitation to incoming families and for parent committee
    • Parent guide
    • Solicitations and appeals
  • Committees
    • Giving expectations (median, not minimum)
    • Multiple opportunities for involvement (beyond tuition and annual fund donations)
    • Goal of cultivation rather than only outward fundraising
    • Results
  • Parents of Alumni Development
    • Lasting cultivation
    • Results

 

Resources

Download the presentation slides (PDF)
Download the additional resources (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.