A Multi-Channel Approach to Young Alumni Giving Communications

(Retired)
Retired course gerneric thumbnail

A Multi-Channel Approach to Young Alumni Giving Communications

(Retired)

Table of Contents

Overview

Communicate with recent graduates in ways that inspire engagement and giving.

Agenda

  • Understanding What Resonates with Young Alumni
    • What the latest research tells us
    • The importance of analyzing your institution’s young alumni demographics and giving patterns
  • Creative and Successful Campaigns
    • Employing effective messaging
    • Deploying the message across multiple channels
  • Stewarding Young Alumni Donors
    • Institutional stewardship
    • Personalized stewardship

Tagged In

Alumni Relations Annual Giving Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.