Integrating Annual Giving into Campaigns

Last updated June 9, 2015

Course Length

1h 34m

Last Updated

June 9, 2015

Integrating Annual Giving into Campaigns

Last updated June 9, 2015

Table of Contents


Integrating annual giving throughout your campaign gives you the best chance to make the most of your donors’ potential and promote sustained annual giving following the campaign. Join us online to learn how to seamlessly incorporate your annual giving program throughout your current or upcoming campaign. Through examples of institutional best practices you will learn:

  • Key strategies for growth and development in each campaign phase
  • Cultivation and solicitation tactics for donors across giving levels
  • Best practices for sustaining your success after your campaign closes

Who should attend?

Managers across your advancement shop who are planning for or entering into a campaign will benefit from this webcast. Annual giving professionals will learn how to use their current or upcoming campaign to amplify their annual giving efforts. Development and campaign managers will learn what role annual giving should play at each step of the campaign process.


  • Making the case for annual giving during a campaign
    • Getting a seat at the campaign planning table
    • Educating internal audiences about the value of the annual fund in a campaign
  • Deploying your solicitation by phase: Key strategies
    • Questions to ask during campaign planning
    • Silent and quiet phases
    • Public phase
    • Campaign close phase
    • Post-Campaign phase
  • Annual fund messaging in the campaign: Educating external audiences
  • Leadership donors
  • Following your effort: Sustaining your success
    • Donor retention techniques
    • Proper campaign stewardship
    • Prepping for your next campaign