Learn how to objectively measure the success of your donor relations program and communicate the ROI with leadership and across your shop. Donor Relations Guru®, Lynne Wester, will show you how to:
Create clear benchmarks for donor relations success
“The information provided is helping to build the case for a strong donor relations strategy” – Dory Straight, Scholarship Officer, University of Alaska Foundation
“Lynne’s webcasts are always beneficial, but I think this one even exceeded expectations! Great, concrete examples of how we can capture the ROI of our efforts. She inspires me every time!” – Kristi Jongeling, College of the Holy Cross
Who should attend?
Donor relations professionals and advancement leaders will leave this session with a comprehensive model for objectively evaluating donor relations work.
Agenda
Comprehensive Donor Relations Metrics
Evaluating the program comprehensively
Developing metrics for individual staff members
Considerations for small shops and large shops
Considerations based on campaign cycle
Monetizing through the Donor Relations Pyramid
Acknowledgements
Events
Reporting
Societies
Unique Tracking Opportunities
Retention rate tracking
Calculating the Lifetime Value of a Donor
Determining the Right Metrics for Your Shop and Communicating to Leadership
Donor Retention Analysis Workbook
Included with your registration is a workbook that will allow you to track your donor retention rates over time.
