Developing Institutional Naming Policies

Developing Institutional Naming Policies

Table of Contents


“Very helpful program, with insights that will allow my institution to establish a strong and thorough policy.â€
– Nikolas Kozel, Executive Director of Constituent Relations & Operations, La Salle University

View this pre-webcast recording: It is a 30-minute webcast recording and whitepaper that outline the basics of developing naming policies, including policy creation timeline, philanthropic naming, honorific naming, and academic naming. If you are new to advancement or are in the foundational stages of developing a naming policy, you are strongly encouraged to read the whitepaper and watch this recording prior to the webcast.


  • Review: Basics of Developing Naming Policies
  • Implementing Naming Policies
    • Calculating space values
      • Determining the baseline and final values of physical space
      • Determining the value of programs, endowed chairs and professorships, and centers
    • Procuring board approval
    • Marketing available opportunities
  • Additional Naming Considerations
    • Duration
    • De-Naming
    • Demolishment/Renovation
  • Getting Started in Developing a Naming Policy
    • Working with academic and advancement leadership
    • Action steps for the next month



Download the presentation slides (PDF)
Download the additional resources (PDF)
Download the leftover questions (PDF)