Welcome and Introductions
11:00 - 11:30 a.m. ET

 

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Vision and Strategy: Developing a Multi-Year Education Plan
11:30 a.m. - 12:15 p.m. ET
A strong student philanthropy program is built upon a shared vision and strategy for how to create a culture of giving throughout the student experience. We will discuss how higher education's current context requires institutions to create a strategic vision for and invest in student philanthropy.

 

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Break
12:15 - 12:30 p.m. ET

 

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Intentional Student Philanthropy: A Proven Model
12:30 - 1:30 p.m. ET
A successful student philanthropy program is dependent on three core components: awareness, gratitude, and giving. Each program should include these components, although their individual prominence will vary depending on the stage of your initiative. We will walk you through our model for student philanthropy, outlining the core components and how they come together to guide a holistic and progressive approach over the student experience.

 

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Long Break
1:30 – 2:00 p.m. ET

 

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Gap Analysis: Evaluating Student Philanthropy at Your Institution
2:00 - 2:15 p.m. ET
Before you can consider opportunities for improving your student philanthropy program, you need to understand where your current program has gaps. In this working session, you will consider:

• Your institution’s student population
• The level of awareness, gratitude, and giving of your current students in each year
• Where you should focus your new efforts the most

You will take away a completed gap analysis that will help you prioritize your efforts moving forward.

 

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Creating Awareness
2:15 - 3:15 p.m. ET
Having students become aware of your institution’s mission, its resources, and where it derives its money is essential to cultivating philanthropic alumni. Our faculty will cover communication, traditions, and events that effectively educate students—from their first day on campus—on the importance of philanthropy and will provide suggestions for how to grow student awareness each year.

 

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Break
3:15 - 3:30 p.m. ET

 

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Developing Gratitude: Venues for Exhibiting Gratitude
3:30 - 4:15 p.m. ET
Once students become aware that tuition only covers a portion of an institution’s operating costs, they can begin to appreciate those donors who have graciously contributed the other portion. Gratitude can be developed in students by connecting them with alumni and the institution and by offering them programming to convey their gratitude. We will look at communication and events, including more subtle types of programming, which will develop gratitude in students and sustain it throughout their campus life cycle.

 

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Cultivating Student Giving
4:15 - 5:00 p.m. ET
Students who understand how an institution gains its resources and are grateful to the donors who have provided them are ready to give. We will look at how to develop mission-based giving, when to solicit your students, and how to create a habit of giving in students that will continue long after graduation.

 

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Reflections on Reinventing Student Philanthropy
11:00 – 11:30 a.m. ET
The previous academic year forced institutions to rethink their student philanthropy programming and plans. This experience will lead to another year of reinventing how they approach it on their campus. In this networking session, you will have the opportunity to share your story with attendees of how your shop is planning for student philanthropy this year.

 

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Stewarding Student Donors: Transcending Transactional Giving
11:30 a.m. – 12:15 p.m. ET
Meaningful stewardship experiences for new donors allows you to move beyond transactional tactics. By following up with your new donors and demonstrating to them their impact, you can best ensure that they give throughout their life.

 

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Developing Your Multi-Year Strategy
12:15 - 12:30 p.m. ET
In this session, you will revisit the core components in the student philanthropy model. By using the findings from your gap analysis, you will create an initial plan to create awareness, develop gratitude, and cultivate giving through additional programming you want to implement—or changes you’d like to make—at your institution.

 

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Cultivating and Leveraging Campus Partnerships
12:30 – 1:30 p.m. ET
Partnering across your institution is critical to successfully developing a culture of student philanthropy on campus. However, as you develop your strategy and programming, you may struggle to answer the following: how do I shift campus partners from a mentality of “gaining buy-in” to actively engaging in the development of key messages and educational programming? How do I work through moments of tension? Our experts will focus on best practices and existing student research, lessons learned throughout the process, and examples of collaborative and award-winning programming.

 

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Long Break
1:30 – 2:00 p.m. ET

 

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Strengthening the Student to Alumni Transition with A Robust Student Volunteer Structure
2:00 - 3:00 p.m. ET
Volunteer programs that train students starting as early as their first year on campus and call on them throughout their young alumni years can lead to giving as an alumnus. Through alumni ambassador programs, for example, highly trained students are given significant leadership and solicitation training used for planning events, admissions panels, social media ambassadors, etc. Our faculty will explain how to integrate such a program into your efforts and leverage existing campus leadership and governance programs—expanding on your transition efforts and strengthening your volunteer program

 

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Break
3:00 – 3:15 p.m. ET

 

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Budget Implications and Considerations for Student Philanthropy
3:15 – 4:15 p.m. ET
With the tightening of budgets negatively affecting student philanthropy efforts, it is essential to understand how a new or re-energized student philanthropy program will be impacted your limited budget, while considering which areas of your program will require the most resources. By knowing who you can partner with on campus to shift costs around and how you can make the case for additional funds, our faculty will address how to get the best “bang for your buck” as you launch your program. During this final session, you will begin to assess and reorganize your budget to align with the new programming you would like to implement.