Developing Institutional Naming Plans and Policies

Developing Institutional Naming
Plans and Policies

July 25, 2017 | 1:00 - 2:30 EST

Learn how to design a naming policy that accurately values your institutional space.

Learn how to make the most of your naming opportunities, effectively manage naming agreements, and avoid difficult situations with donors. You will be shown a comprehensive process for developing a naming policy that is appropriate for your institution, including:

  • Establishing policies for various naming opportunities
  • Calculating physical space and programmatic values
  • Procuring board approval
  • Marketing available opportunities

To help make the information more accessible to you and your institution, you will hear examples from U.S. and Canadian institutions throughout this training.

Who Should Attend

Advancement professionals (especially those in advancement services and donor relations) who are charged with establishing or revising a naming policy will leave with the tools necessary to design and implement an institutionally specific set of naming standards.


Tuesday, July 25, 2017 | 1:00 - 2:30 p.m. EDT

  • Implementing Naming Policies
    • Calculating space values
      • Determining the baseline and final values of physical space
      • Determining the value of programs, endowed chairs and professorships, and centers
    • Procuring board approval
    • Marketing available opportunities
  • Additional Naming Considerations
    • Duration
    • De-Naming
    • Demolishment/Renovation
  • Getting Started in Developing a Naming Policy
    • Working with academic and advancement leadership
    • Action steps for the next month



Vincent E. Duckworth, CFRE


Vincent brings a wide background in higher education advancement to the topic of constructing a naming policy. He has served as the director of advancement for the Schulich School of Engineering at the University of Calgary and executive director to the University of Alberta's Faculty of Medicine and Dentistry development and alumni affairs office. A professional fundraiser since 1995, Vincent has founded three fundraising consultancies and is currently one of the three founding partners for Canada's second largest fundraising consultancy, ViTrēo (pronounced Vit-Tray-OH). He is the past president of the Edmonton chapter of the Association of Fundraising Professionals and has received multiple CASE Gold Awards for his capital campaign work. Vincent has been a regular Academic Impressions presenter since 2006 and can be found on Twitter at @veduckworth.

Questions About the Event?

David Boggs

David Boggs
Associate Program Manager, Academic Impressions

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