Digital Alumni Engagement: A Comprehensive Approach

Digital Alumni Engagement: A Comprehensive Approach

May 19 - 21, 2020 | Eastern Time

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

All of our 2020 virtual conferences are now included for free as part of your membership.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

Craft a holistic digital alumni engagement strategy using best practices from experts and peers.

Early Bird Pricing Expires in:

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Overview

For decades, in-person events have been the primary focus of alumni relations teams. However, the high cost, often low attendance, and geographic limitations are compelling alumni teams to rethink their event and resourcing strategies.

All institutions have a social media presence. But beyond that, most have not implemented any other strategic programming that engages their alumni online. By developing and implementing a comprehensive digital strategy, a shop can reach out to more alumni with the same budget and engage them in more relevant ways.

Join us for this highly interactive, digital learning experience to learn current strategies and approaches for boosting your digital alumni engagement. You’ll leave with a program adoption and implementation plan.

With our new virtual format, you will have the same opportunities to build your professional network, share common challenges, and offer supportive solutions that have become hallmarks of our in-person experience. At the end of the conference, you will be able to have one-on-one consultations with our speakers.

AGENDA

Day 1 | May 19, 2020 (Eastern Time)

 

Tech Check and Sign-In

2:00 – 2:30 p.m.

 


 

Sharing our “Big Why”

2:30 – 2:45 p.m.
TURN ON YOUR WEBCAM! In this opening session, each of us will share what’s driving us to build or enhance a digital alumni engagement strategy. Each attendee will also share:

  • Your name, title, and institution
  • One question you hope to have answered before the end of the program.

 


 

Positioning Your Institution in a Changing Landscape

2:45 – 3:15 p.m.
In this session, we’ll take a critical look at the current state of the industry and identify what alumni relations strategies have changed over time and which have remained the same. This information will help you develop a culture that encourages calculated risks while keeping a pulse on your alumni’s online behaviors.

DISCUSSION! How may digital alumni engagement strategy be different a year from now? Why?

 


 

Break

3:15 – 3:25 p.m.

 


 

Identifying your Gaps

3:25 – 3:50 p.m.
What are you already doing in your digital alumni engagement strategy? In this session, you’ll work through an exercise that has you take a careful look at your current digital engagement channels to identify which areas need bolstering. This activity will guide your focus for the duration of the program.

APPLICATION! Identify which topics may be most applicable to your strategic needs.

 


 

Social Strategies

3:50 – 4:30 p.m.
Understanding the most effective strategies of social media engagement is the bread and butter of successful digital communications with alumni. In this session, we will go over the fundamentals of engagement. The specific platforms we’ll cover will be Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok.

DISCUSSION! What social media platforms has your shop struggled with? Why?

 


 

Break

4:30 – 4:35 p.m.

 


 

Tailoring Your Social Communications

4:35 – 5:00 p.m.
What digital strategies in social media are working for your institution? This working session will help you better target your messaging in order to maximize engagement.

ACTIVITY! Tailor your communications based on social network and type of alumni you’re targeting.

 


 

Break

5:00 – 5:05 p.m.

 


 

Facilitated Conversation: Vetting and Choosing Platforms and Vendors

5:05 – 5:30 p.m.
Do you need to make an informed decision on what alumni engagement software to purchase? This session will be a discussion on what may work for the specific needs of your shop.

BRAINSTORM! What platforms and vendors are available to us in alumni digital engagement management? What are your experiences with them and what are the pros and cons?

 


 

Social Networking

5:30 – 6:00 p.m.
During this social networking session, we will provide questions for conversation that help us get to know each other and have an open forum for Q&A with both the faculty and attendees.

 


Day 2 | May 20, 2020 (Eastern Time)

 

Virtual Table Topics

11:00 – 11:30 a.m.
During this time, attendees can choose what hosted virtual table topic room they’d like to participate in as we begin the day conversing over the latest news in digital alumni engagement.

 


 

Innovations of Digital Engagement

11:30 – 12:15 p.m.
With the continuous changes in digital engagement, knowing the most innovative tools, such as gamification and podcasting, will help your institution ensure you’re catching and keeping the attention of your most digitally savvy alumni. This session will provide attendee examples from across the country of what’s working, what’s not, and what’s being considered.

DISCUSSION! What innovations in digital engagement have you tried? Which ones are you considering?

 


 

Break

12:15 – 12:25 p.m.

 


 

Digital Engagement Metrics

12:25 – 1:10 p.m.
Alumni are tracked and scored in a variety of ways. For example, engagement scorecards are utilized by some institutions as a primary approach to track engagement; however, there are still many institutions that do not use this approach.

ACTIVITY! Build an engagement scorecard, identifying and weighing what metrics to include that are specific to your alumni engagement strategy.

 


 

Break

1:10 – 1:20 p.m.

 


 

Live Streaming Events and Webcast Series

1:20 – 2:00 p.m.
In-person events have seen participation declines across all institutions even before the COVID-19 pandemic. Now, perhaps more than ever, live streaming is an essential strategy for engaging alumni who do not attend in-person events but want to participate virtually. The same goes with career advancement training. Alumni want the option to learn new skills without having to return to campus. In this session, our faculty will discuss how you can work to make these strategies a reality.

DISCUSSION! What initiative have you worked on with career services?

 


 

Lunch

2:00 – 2:30 p.m.

 


 

Developing Mentor Programming

2:30 – 3:15 p.m.
Mentor programming is conducted differently at every institution. The most common aspect of a mentor program, though, is it’s required collaboration with career services. In this session, we will compare the types of mentor programming that exist in higher ed today and discuss how best to work with career services to design and implement a successful program.

DISCUSSION! Do you have mentor programming at your institution? How is it designed? What would you change about it?

 


 

Revisiting the Gap Analysis

3:15 – 3:30 p.m.

APPLICATION! What methods of engagement do you want to focus on as we move into collaborating with giving, surveying and evaluation, and program adoption and implementation?

 


 

Break

3:30 – 3:40 p.m.

 


 

Collaborating with Giving on your Digital Efforts

3:40 – 4:30 p.m.
The strong correlation between engagement and giving has been proven year-in and year-out in alumni relations. In this session, we will guide you through the essentials required to work in collaboration with your development shop in order to have the most effective strategies that lead to increased giving.

DISCUSSION! How are you collaborating with giving on your digital efforts?

 


 

Strategy Session: Collaborating with Giving

4:30 – 5:00 p.m.
SOLO WORK! Develop a plan to collaborate with giving using the digital engagement strategy of your choice.

 


Day 3 | May 21, 2020 (Eastern Time)

 

Virtual Table Topics

11:00 – 11:30 a.m.
During this time, attendees can choose what hosted virtual table topic room they’d like to participate in as we begin the day conversing over the latest news in digital alumni engagement.

 


 

Surveying and Evaluating

11:30 – 12:15 p.m.
Ensuring you incorporate alumni feedback into your programming is essential for success. In this session, we will examine best practices in gathering that information and learn how to assess your current efforts in order to understand how and when to change course.

DISCUSSION! What digital engagement programs have you struggled to receive quality feedback from?

 


 

Break

12:15 – 12:25 p.m.

 


 

Program Adoption and Implementation

12:25 – 1:00 p.m.
This working session will help you return to your campus with a plan on how to work with internal stakeholders in choosing and implementing the right program for your digital alumni engagement needs.

ACTIVITY! Identify the internal stakeholders you need to collaborate with to make your strategy successful. What are your next steps on campus upon the conclusion of this program?

 


 

Faculty Consultation

1:00 – 1:45 p.m.
Sign-up for 1:1 consultations with our speakers to answer questions specific to your digital engagement strategy.

 


 

Closing, Q&A, and Evaluations

1:45 – 2:00 p.m.

SPEAKERS

Ryan Barnhart

Ryan Barnhart, DHSc

Director, Alumni Relations, California University of Pennsylvania

Ryan Barnhart, DHSc, is CASE Award-winning higher education professional with over 15 years of experience in the higher ed space, with expertise in strategic enrollment management and planning, curriculum design and instruction in andragogy, to development and alumni relations.

Read Ryan's Full Bio.

Joe L. McGonegal

Joe L. McGonegal

Director, Alumni Education, Massachusetts Institute of Technology

Joe McGonegal is an award-winning higher-education advancement and communications professional with two decades of experience in college and university roles. Trained as a journalist and teacher, Joe spent 15 years in high school and college classrooms before pursuing administrative roles in communications and advancement.

Read Joe's Full Bio.

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Features

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off all in-person conferences

  • 1 in-person conference registration per institution

  • -

    -


Virtual Conference

  • -


  • -



  • -

  • -


  • $1,500

    through May 12 $1,600

    -


10-User Membership




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  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership





  • $7,500

    -


Virtual Conference

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • $1,500

    through May 12 $1,600


10-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 10-users for one year. See list of trainings here.

  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 25-users for one year. See list of trainings here.

  • $7,500


Can't attend the virtual conference? Buy the binder

  • All presentation resources

  • $295

    each


Questions About the Event?

Nick Pettet

Nick Pettet
Program Manager, Academic Impressions

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*All-inclusive members receive this virtual conference free. Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off conference registrations. Upgrade your membership to qualify for a higher discount. Please note this discount is not applicable on conference binders or success coaching.