Strategies to Build & Sustain Your Donor Base

Strategies to Build & Sustain Your Donor Base

A 6-Part Discussion Series for Annual Giving Professionals

Recorded on October 11, 2023 | Recorded on October 18, 2023 | Recorded on October 25, 2023 | Recorded on November 1, 2023 | Recorded on November 8, 2023 | Recorded on November 15, 2023

Gain new ideas in community with other annual giving professionals to strengthen donor acquisition and retention.

Overview

As competition for donor dollars increases, it’s more important than ever to build solid strategies around the three critical components of the annual giving fundraising cycle: acquisition, participation, and retention.

Join us for a discussion series to learn new ideas for how to build and sustain a healthy donor base. In community with other annual giving professionals across the nation, you will engage in dialogue, share current practices, and have space to ask questions about how to apply these new strategies at your own institution.

Each session will be co-facilitated by our expert panel, Nky McGinnis, Executive Director of Annual Giving Programs at the University of Rochester, and Tyrell Warren-Burnett, Senior Director of Annual Giving at Oregon State University Foundation. Collectively, they bring 25+ years of experience to the table as annual giving professionals.

How it Works

The series consists of six one-hour discussions. We will begin each session by introducing one strategy you can use to build and sustain a healthy donor base. You will have a chance to reflect individually on the opportunities and challenges of implementing this strategy in your own shop. We’ll then spend most of the session in conversation with other annual giving professionals across the country exchanging ideas, sharing current practices, and providing space to ask questions.

You may choose to attend some or all the discussion sessions. To get the most out of the series, we encourage you to attend all six; however, if you can only attend one or two, you will still benefit from the information and collective dialogue involved. Make sure you register for each session you’d like to attend.

Register for Each Session Below

DISCUSSION 1

Comprehensive Multi-channel Solicitation Calendar

Recorded on October 11, 2023

Create a comprehensive calendar that helps you to strategically and effectively conduct outreach to engage your donors through multiple channels.

DISCUSSION 2

Segmentation

Recorded on October 18, 2023

Identify and categorize constituent behavior to customize your communication and engagement approach.

DISCUSSION 3

Year-Long Intentional Stewardship

Recorded on October 25, 2023

Create intentional stewardship and engagement that demonstrates impact and gratitude.

DISCUSSION 4

Affinity-Based Giving

Recorded on November 1, 2023

Develop strategies to meet donor needs based on the communities they serve and care about.

DISCUSSION 5

Digital Engagement

Recorded on November 8, 2023

Strategically leverage digital technology and resources to enhance the donor experience through engagement, solicitation, and communication.

DISCUSSION 6

Artificial Intelligence

Recorded on November 15, 2023

Create, deploy, automate, and utilize AI predictions to provide a donor-centered experience at every level.

SPEAKERS

Portrait of Nkiruka McGinnis

Nkiruka McGinnis, Ph.D.

Executive Director of Annual Giving Programs, University of Rochester

Learn More about Nkiruka McGinnis, Ph.D.

Tyrell Warren-Burnett

Senior Director of Annual Giving, Oregon State University Foundation

Learn More about Tyrell Warren-Burnett

Questions About the Program?

Portrait of Rabia Khan Harvey

Rabia Khan Harvey, M.Ed., MSHR

Senior Learning & Development Manager, Academic Impressions

Learn More about Rabia Khan Harvey, M.Ed., MSHR

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