Gain new ideas in community with other annual giving professionals to strengthen donor acquisition and retention.
Overview
As competition for donor dollars increases, it’s more important than ever to build solid strategies around the three critical components of the annual giving fundraising cycle: acquisition, participation, and retention.
Join us for a discussion series to learn new ideas for how to build and sustain a healthy donor base. In community with other annual giving professionals across the nation, you will engage in dialogue, share current practices, and have space to ask questions about how to apply these new strategies at your own institution.
Each session will be co-facilitated by our expert panel, Nky McGinnis, Executive Director of Annual Giving Programs at the University of Rochester, and Tyrell Warren-Burnett, Senior Director of Annual Giving at Oregon State University Foundation. Collectively, they bring 25+ years of experience to the table as annual giving professionals.
How it Works
The series consists of six one-hour discussions. We will begin each session by introducing one strategy you can use to build and sustain a healthy donor base. You will have a chance to reflect individually on the opportunities and challenges of implementing this strategy in your own shop. We’ll then spend most of the session in conversation with other annual giving professionals across the country exchanging ideas, sharing current practices, and providing space to ask questions.
You may choose to attend some or all the discussion sessions. To get the most out of the series, we encourage you to attend all six; however, if you can only attend one or two, you will still benefit from the information and collective dialogue involved. Make sure you register for each session you'd like to attend.
Register for Each Session Below
DISCUSSION 1
Comprehensive Multi-channel Solicitation Calendar
Recorded on October 11, 2023
Create a comprehensive calendar that helps you to strategically and effectively conduct outreach to engage your donors through multiple channels.
DISCUSSION 2
Segmentation
Recorded on October 18, 2023
Identify and categorize constituent behavior to customize your communication and engagement approach.
DISCUSSION 3
Year-Long Intentional Stewardship
Recorded on October 25, 2023
Create intentional stewardship and engagement that demonstrates impact and gratitude.
DISCUSSION 4
Affinity-Based Giving
Recorded on November 1, 2023
Develop strategies to meet donor needs based on the communities they serve and care about.
DISCUSSION 5
Digital Engagement
Recorded on November 8, 2023
Strategically leverage digital technology and resources to enhance the donor experience through engagement, solicitation, and communication.
DISCUSSION 6
Artificial Intelligence
Recorded on November 15, 2023
Create, deploy, automate, and utilize AI predictions to provide a donor-centered experience at every level.
SPEAKERS
Nkiruka S. McGinnis, PhD
Executive Director of Annual Giving Programs, University of Rochester
Nkiruka (Nky) is a dedicated fundraising professional with extensive experience in individual giving, donor and volunteer engagement, and staff management. She is interested in making a community-relevant impact through non-profit and education-related organizations. Her career in annual giving spans over 15 years, from her beginning as a student caller at the University of Pittsburgh to her current position at the University of Rochester.
Tyrell Warren-Burnett
Senior Director of Annual Giving, Oregon State University Foundation
Tyrell Warren-Burnett has served as the Senior Director of Annual Giving at the Oregon State University Foundation since August 2017. At the OSU Foundation, he provides strategic execution and management of a comprehensive annual giving program focused on acquisition and pipeline development. Prior to this, Tyrell worked at the Washington State University Foundation where he led Annual Giving for three years.
Questions About the Event?
Rabia Khan Harvey
Senior Learning & Development Manager, Academic Impressions