Elevating Your Employer Relations Strategy

Elevating Your Employer Relations Strategy

January 27 - 28, 2020 | San Antonio, TX

 

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Employer relations is a rapidly evolving area in career services. Do you have what it takes to build and champion a successful strategy for your department?

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Current market forces in higher ed are compelling employer relations professionals to think differently and more strategically about their work. These forces include increasing costs, the growing pressure on graduation rates, the ever-evolving world of work, and the need for new and distinct skills among college graduates.

Join us at this unique and highly practical training to take a comprehensive look at your current practices through the lenses of data, events, and technology. You’ll learn ways to infuse your employer relations strategy with industry best practices and to enhance your department’s operations to meet the needs of today’s students and employers. Through a blend of small-group plenary sessions and working time, you will learn:

  • Current and emerging trends affecting employer relations today
  • What datapoints you need to create a model that will help focus and prioritize your employer relations efforts
  • How to accommodate and adapt to the latest technological innovations implemented by employers
  • New and innovative ways you can enhance student experience through an intentional event strategy
  • Best-practices for measuring success and telling the story of your department to stakeholders

Throughout this intimate event, you will have the chance to meet and build connections with a network of peers who are engaged in your area of work. You’ll leave this program with concrete next steps for taking your employer relations strategy to the next level.

Optional Pre-Conference Workshop: Building Your Skills for Employer Relations

This workshop is intentionally structured for professionals newly entering the employer relations space. To help you set a strong foundation for your new campus role and prepare you for the conference, you will learn:

  • Essential skills in prospect research
  • New learning around sales techniques for working with external partners
  • Strategic relationship building practices, including tactics for following up

Who Should Attend

This conference was designed for career services professionals looking to bolster or re-ignite their employer relations function. This training will be valuable for those who oversee the employer relations charge for their campus as it provides an emphasis on data, relationship building, and crafting a strategic vision for the entity.

 

Bring your team and save!

Save over 15% when you register three or more colleagues.

Agenda

DAY ONE

8:30 a.m. – 12:00 p.m.

Your registration fee includes the pre-conference workshop and materials, breakfast and lunch on Monday, as well as refreshments.

 

Pre-Conference Workshop: Building Your Skills for Employer Relations

This pre-conference workshop is intentionally structured for professionals newly entering the employer relations space. To help you set a strong foundation for your new campus role and prepare you for the next two days, you will learn:

  • Essential skills in prospect research
  • New learning around sales techniques for working with external partners
  • Strategic relationship building practices, including tactics for following up

 


MAIN CONFERENCE

12:30 – 5:30 p.m.

Your registration fee includes full access to all conference sessions and materials, access to the networking reception on Monday, breakfast and lunch on Tuesday, as well as refreshments and snacks throughout the conference.

 

Current Trends and the Evolution of Employer Relations

In this hour, you will begin to discuss the evolution of employer relations work and identify current trends in this area. During this time, our experts will highlight the connection between employer relations and career services, the need for increased staffing and support, and best practices and tips for navigating challenging times and recession.

 


 

Developing a Data Informed Employer Relations Strategy

Data is driving decision-making within employer relations. We will discuss best practices for prioritizing your efforts based on data and the importance of both qualitative and quantitative data sets. Additionally, we will talk through how to visualize data and essential data sources to inform your employer relations strategy.

 


 

Working Session: Data in Practice

Our expert faculty will work with you to help make the most out of your current datasets and to inform future data-implementation. You will go through a ranking system and matrix to create a tiered approach for your strategic employer partnership model in order to prioritize your work.

 


 

Networking Reception

This informal reception is your chance to decompress, have some refreshments on us, and expand your network of connections. Our programs are intentionally designed for smaller groups, so this is a great time to catch-up with attendees and speakers whom you may not have connected with yet.

 


DAY TWO

8:30 a.m. – 4:30 p.m.

 

Remaining Nimble in the Changing World of Recruiting

There is a real need to remain nimble within the ever-changing world of employer relations. In this session, we will talk through the integration of technology within the recruitment process, the evolution of employer relations events and the associated strategy, and the trends related to employers opting for an online-only presence.

 


 

Working Session: Putting Your Event Strategy into Practice

Our faculty will talk about current campus practices. As a community of learners, we will brainstorm and strategize best practices for enhancing the event experience and offerings.

 


 

Cultivating On-Campus Partnerships

External partners are extremely important within employer relations; however, it is equally crucial to appreciate the critical role your on-campus partners play. In this session, we will explore how to break out of silos and help your partners become your voice across campus.

 


 

Measuring Success in an Employer Relations Department

After looking at data and working through your events strategy, you will have the opportunity to take a strategic look at where your employer relations events provide success stories, how you can talk about those successes, and how you can quantify results and tell the overall story of your department.

 


 

Formalizing and Elevating Your Employer Relations Department on Campus

Telling the story of your office is imperative for campus partners to continue sharing about opportunities available through your office and for employers to understand why your students make amazing employees and team members. We will focus on the branding of your unit and telling the story of your work and campus contribution.

January 27 - 28, 2020
San Antonio, TX

Conference Hotel Information:

Sheraton Gunter Hotel

205 East Houston Street
San Antonio, TX 78205
210.227.3241

Room Rate: $209
Room Block Dates: nights of February 23 - 25, 2020.
Rate Available Until: Monday, January 6, 2020.

Please call 210.227.3241 to make your reservations with the hotel and indicate that you are with the Academic Impressions group to receive the group rate. Please book early - rooms are limited and subject to availability.

Speakers

Lou-Gaglini

Lou Gaglini

Executive Director for the Center for Career Development, Boston University

Lou joined Boston University’s Center for Career Development in 2017 after extensive experience in higher education career services, as well as executive roles in human resources and recruiting in the private sector. He is responsible for leading the Center for Career Development and overseeing the mission, vision, and strategies of the office.

Read Lou's full bio here.

jennie-marchal-sq

Jennie Marchal

Associate Director of the Vanderbilt University Career Center

Jennie provides vision, leadership, and oversight for relationship development with more than 500 recruiting organizations across the country. She optimized data collection and reporting for the Career Center, enabling the office to better identify successful initiatives and partnerships. Jennie earned her Bachelor of Arts in Journalism from the University of Oklahoma and her Masters of Organizational Leadership and Learning from George Washington University.

Read Jennie's full bio here.

Stuart-mease-headshot

Stuart Mease

Executive Director for Employer Relations, Wake Forest University

Stuart has committed his career to connecting talent and companies. His service spans the private, governmental, and higher education sectors providing a unique lens to the labor market. Prior to this role, he worked at the Virginia Tech Pamplin College of Business overseeing admission and diversity recruiting, mentoring, career services, employer outreach and lifelong career services.

Read Stuart's full bio here.

Pre-Conference Workshop Only

$395 through Jan 10$495

This workshop is intentionally structured for professionals newly entering the employer relations space.

Main Conference Only

$1,495 through Jan 10$1,595

Employer relations is a rapidly evolving area in career services. Do you have what it takes to build and champion a successful strategy for your department?

Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

JessicaLandis

Jess Landis
Program Manager, Academic Impressions

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