Build strong working relationships with offices across campus to support effective corporate relations.
Holistic corporate engagement is a key component of institutional strategy and long-term competitiveness for your institution. To ensure successful engagement with potential and current corporate partners, you need a holistic strategy that facilitates internal campus stakeholders to speak externally with one clear voice, ensuring a clear value proposition of how and why a company should invest in your institution.
Join us at this highly interactive in-person conference to help align your campus stakeholders around your institution’s corporate strategy. We will cover:
- What you can achieve by improving campus coordination around corporate relations.
- Who your campus stakeholders are, their roles, and how they should collaborate.
- Which data is most valuable for collection and tracking to enhance corporate engagement.
Individual Consulting Time
You and your team will have the opportunity to receive a 20-minute consultation with one of our experts as part of your registration at the end of either day of this conference. You and your team can also address challenges and questions specific to your institutional context.
Can’t attend the conference? Buy the binder.
Your registration fee includes full access to all conference sessions and materials, breakfast, lunch, and access to the networking reception on Thursday, breakfast on Friday as well as refreshments and snacks throughout the conference.
7:30 a.m. – 5:30 p.m. (All times are in central time, local time in Minneapolis)
Registration and Continental Breakfast (included in registration fee)
7:30 a.m. – 8:00 a.m.
Welcome and Introductions
8:00 a.m. – 8:30 a.m.
Exploring Holistic Models for Success
8:30 a.m. – 9:30 a.m.
You will learn how the University of California San Diego and Fairleigh Dickinson University utilize a holistic corporate engagement model to partner with companies across their campuses and coordinate with their campus stakeholders to advance institution-wide relationship-building. Using valuable and insightful case-study models, you will reflect on what works best for each institution.
Mapping, Identifying and Coordinating Your Stakeholders and Their Roles
9:30 a.m. – 10:30 a.m.
You will expand your working knowledge of who the campus corporate engagement players are, what their roles should ideally be, and how to coordinate them in an efficient and effective manner. We will also offer suggested qualitative and quantitative metrics for these stakeholders. The types of individual contributors we will discuss here will include:
- Chancellors, Presidents, Provosts
- Vice Presidents for Research
- Research Administration
- Career Services
10:30 a.m. – 10:45 a.m.
Auditing and Mapping Corporate Engagement at Your Institution
10:45 a.m. – 12:00 p.m.
You will chart how corporate partners currently engage with your institution and which campus stakeholders they interact with throughout the partnership life cycle. This will help you to envision the big picture of a corporation’s engagement dimensions, as well as help you to identify strengths, weaknesses, opportunities, and threats to the relationship in order to build deeper and more meaningful partnerships.
Lunch (included in registration fee)
12:00 p.m. – 1:00 p.m.
Methods of Communicating Holistic Corporate Engagement Activity Across Campus Silos
1:00 p.m. – 1:45 p.m.
You will learn meeting structures and other communication channels that will help you to keep all campus stakeholders unified around the institution’s corporate engagement strategy. What information should be shared regularly, and how should you share it? You will also leave with advice on decision-making models for campus-wide corporate engagement decisions.
Gathering and Sharing Corporate Engagement Data
1:45 p.m. – 2:45p.m.
Learn what data is most important to collect, how to collect it, and when (and who) to share it with on campus. We will also discuss how to use the database at your institution to enhance your corporate engagement.
2:45 p.m. – 3:00 p.m.
Optional Consultation with Instructors
3:00 p.m. – 4:30 p.m.
This is your time to have either a 1:1 or a team consultation with one of our expert speakers from the program. In this conversation, you can ask for advice around issues specific to your institutional context or ask how you can best approach a potential corporate partner.
Networking Reception (included in registration fee)
4:30 – 5:30 p.m.
This informal reception is your chance to decompress, have some refreshments on us, and expand your network of connections. Our programs are intentionally designed for smaller groups, so this is a great time to catch-up with attendees and speakers whom you may not have connected with yet.
8:30 a.m. – 1:30 p.m. (All times are in central time, local time in Minneapolis)
8:30 a.m. – 9:00 a.m.
Latest Developments in Corporate Engagement
9:00 a.m. – 10:00 a.m.
In this topic-based networking session, we will talk through trending topics in corporate engagement that are chosen by you, giving you the opportunity to engage with fellow attendees. We will focus on issues such as:
- Diversity, equity, and inclusion programs when partnering with industry
- Engagement tools and third-party resources
- Where to find the right talent in corporate relationships
- Affiliate programs
Training Stakeholders to Have Better Partner Conversations
10:00 a.m. – 10:45 a.m.
Especially if you work in a central office, you will want to train and mentor researchers, leaders, and others for whom corporate engagement is only a small piece of the puzzle. How can you empower them to have meaningful, high-impact conversations with industry professionals that will deepen the relationship?
10:45 a.m. – 11:00 a.m.
Action Planning and Final Q&A
11:00 a.m. – 11:30 a.m.
You will identify the priorities you need to set for campus coordination on corporate engagement, as well as beginning your thinking on how you’ll assess your efforts. With an action plan in hand, you will be able to fine-tune it further through discussions with one of our experts.
Optional Consultation with Instructors
11:30 a.m. – 1:30 p.m.
If you did not do so on Day One, this is your time to have either a 1:1 or a team consultation with one of our expert speakers from the program. In this conversation, you can ask for advice around issues specific to your institutional context or ask how you can best approach a potential corporate partner.
Who should attend?
Whether you represent your entire campus or a specific school—or whether your entire role or a portion of your role is dedicated to corporate relations, this training will be applicable to you. This includes corporate engagement professionals in a central office on campus, as well as institutional leaders, academic deans, vice presidents for research, advancement professionals, or career services professionals. Additionally, since this conference will help you to improve your institution’s internal coordination around corporate engagement efforts, we highly encourage teams to attend.
The Royal Sonesta Minneapolis Downtown
Address: 35 South 7th Street, Minneapolis, MN, 55402
Phone #: 612-339-4900
Room rate: $169.00
Ask for the Academic Impressions Room Block
Room block dates: nights of July 19 & 20
Room block cutoff date: June 28, 2023
Please use this link to book your room.
Save on In-Person Conference Registrations
Attend any three in-person conferences for $5,000 for Members ($5,500 for Non-Members) – or $1,667 dollars per registration for Members ($1,833 for Non-Members) – with a Conference 3-Pack. There’s no one way to use your 3-Pack!
- Send 3 people to the same conference
- Send 3 individuals to different conferences
- Experience 3 different conferences yourself