Start forming a more results-oriented partnership between prospect development and frontline fundraisers.
Solid partnerships between gift officers and prospect development can help maximize results, however, these professionals often don’t understand each other’s roles and strengths. What does an optimal partnership really look like, and how can you create them on your campus?
Join us for this virtual conference to learn how to optimize partnerships between prospect development and major gifts teams. Our expert speakers will teach you how to:
- Establish trust and connection between gift officers and prospect development
- Seek the right information at the right time to upgrade donors and prospects
- Revise team training to help both roles see themselves in overall fundraising results
Who Should Attend
Teams of frontline fundraisers and prospect development or managers should attend together. Those who manage either team will learn how to improve partnerships within the shop for more collaborative portfolio management.
In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Training to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.
As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.
The Academic Impressions Virtual Conference Experience
Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.
What you will get:
- A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
- Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
- Practical takeaways and hands-on knowledge
- Unlimited access to all recorded online sessions
- Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources
See What Our Attendees are Saying
"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."
- Desiree Ford, Digital Communications Manager, Binghamton University
“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”
- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College
Opening Comments and Introductions
11:00 – 11:30 a.m.
What Should Prospect Development and Frontline Fundraisers Each Bring to the Partnership?
11:30 - 11:45 a.m.
The Building Blocks of a Great Relationship
11:45 a.m. - 12:30 p.m.
In this session, we will give both frontline fundraisers and prospect development an understanding of what success looks like for both roles. Our speakers will explain the importance of developing a relationship based on trust, commitment, empathy, and equality. We'll highlight ways to successfully and effectively communicate so you can achieve your shared purpose.
Aligning Tools and Talent
12:30 – 1:15 p.m.
In this session, we will start unpacking how an effective partnership can lead to an alignment of tools and talent. We will explore why this partnership is key for institutional portfolio health and how individual portfolios fit into institutional goals. We will examine the complementary talents that members of the frontline fundraising team and prospect development team bring, and how to best use the tools available to us in order to make data-informed decisions.
1:15 – 1:30 p.m.
Building a Portfolio for Sustained Fundraising Success
1:30 – 2:15 p.m.
No matter how your shop is structured, you will learn strategies for how to best align goals and expectations. We will cover:
- Goal setting and alignment
- Creating and assigning portfolios
- The latest thinking on portfolio size
- Who decides who is moving prospects in and out of the portfolio
You will also be armed with the information necessary to make the case for downsizing your portfolio or keeping a smaller portfolio.
2:15 - 2:30 p.m.
How Should Prospect Development and Gift Officers Collaborate?
2:30 – 3:30 p.m.
Too often, gift officers get stuck in donor transitions—unable to smoothly move prospects through cultivation, solicitation, and stewardship, and subsequently upgrade them to the next giving level. How can prospect development help provide the right information at the right moment and help solve specific challenges? We will focus on:
- Using data to guide strategy
- Partnering to focus on the most critical parts of your portfolio
- The right questions to ask and when to ask them
- Identifying prospects who need to be upgraded or downgraded
- Tactics for moving donors through each stage of the solicitation cycle
- Institutional portfolio
Developing a Prospect and Donor Strategy
3:30 – 4:15 p.m.
In this session we will talk through how to collaboratively build a strategy and timeline for your best donors and prospects. We will carve out time to work on plans for a few of your current prospects.
Day 1 Q & A
4:15 – 4:30 p.m.
4:30 – 5:00 p.m.
This informal reception is a great time to catch-up with attendees and speakers whom you may not have connected with yet.
Day 2 Welcome
11:00 - 11:15 a.m.
Routine Maintenance and Ongoing Portfolio Assessment
11:15 a.m. - 12:15 p.m.
In this session, you will learn key strategies for better prioritizing each team’s time, gain tips on developing a regular portfolio maintenance schedule and routine together, and learn to set realistic goals. You’ll hear:
- Tactics for handling check-ins
- Models for successful shared meetings
How Can You Operationalize Partnerships?
Building a Training Strategy to Support a Culture of Collaboration
12:15 – 1:15 p.m.
The University of Alabama has developed a comprehensive training plan that aligns their strategic vision and goals with their efforts in philanthropy. You will learn more about their plan, which guides gift officers toward intentionally and collaboratively identifying donors and moving them through the donor cycle.
1:15 – 1:30 p.m.
Scalability and Action Planning
1:30 – 2:15 p.m.
In this session, we will discuss how to take your learning over the past 1.5 days and develop an action plan to bring partnerships to life at your institution.
Final Q&A and Evaluation
2:15 p.m. – 2:30 p.m.
Executive Director of Strategic Engagement, Office of Development, The University of Alabama
Through an eclectic approach to leadership, Hawken prioritizes context, culture, and ethics. He channels the power of authentic relationships to align tools and talent in a manner that transforms goals into realities. .
Kathy Drucquer Duff, CFRE
Coach, Consultant, and Optimizer, KDD Philanthropy
Kathy is an executive advancement officer with over 25 years of experience helping non-profits and institutions transform the way they practice philanthropy. Kathy provides this expertise from her experience in higher education and healthcare, where she developed fundraising plans that have secured gifts of up to nine figures.
Executive Director of Colleges and Schools, The University of Alabama
Nick is a mission-driven, innovative, and supportive leader who promotes collaboration, teamwork, achievement, and success. Proficient in building teams by developing people, processes, and systems to drive efficiencies and results.
Questions About the Event?
Program Manager, Academic Impressions
*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.
Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off conference registrations, if applicable. Upgrade your membership to qualify for a higher discount.
Please note the member discount is not applicable on conference binders or success coaching.