At its core, fundraising is storytelling. How effectively you tell your story, who you choose to tell your story to, and how you demonstrate the impact of fundraising dollars once raised will ultimately determine your success as a fundraiser.

The good news is you are already doing much of this work by advocating internally at the Dean and Provost level for your students, faculty, and programs. This video course is designed to help you broaden those skills and refine your message externally to alumni, donors, and community members. You will learn how to approach fundraising for your department in a strategic and meaningful way by learning how to:

• Explore your institution’s fundraising operations and structure, so that you can better understand your role and ways to partner with others.
• Identify and articulate the most emergent needs for your department in a way that aligns with donors’ interests.
• Plan for and navigate through the five stages of the solicitation cycle to cultivate long-lasting relationships with donors.

The principles of fundraising shared in this course can be implemented by any department chair who is interested in growing their expertise in cultivating relationships with donors.  Whether you are solely responsible for fundraising or share the responsibility with your Dean and/or Advancement Office, this video course will guide you through the solicitation process.

This video course will be especially beneficial for department chairs who are new to fundraising and/or those who have received little training on the subject.

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