Fundraising for Presidents Institute

Fundraising for Presidents Institute

November 4 - 5, 2019 | Boston, MA

 

Register

Learn how to appropriately engage in fundraising as a university president.

Only 34% of public associate college presidents say they are well-prepared to handle fundraising, which is much lower than for presidents at other types of institutions. In addition, public doctoral institution presidents are significantly more likely than their peers to think they were prepared for government relations (80%), financial management (80%) and fundraising (77%), but significantly less likely to be prepared for athletics (35%).*

Spending time with the right donors, knowing when to make an ask, and understanding what to ask for is an increasingly large part of a president’s role. Join us in Boston to learn how to develop a more strategic approach to reaching your institution’s philanthropic goals. Building on key lessons from his book, Fundraising for Presidents: A Guide, Jim Langley will prepare presidents to be strategically incorporated into fundraising activities. Whether you are already in a president role, aspiring to one, or in a leadership role supporting your president in fundraising, you will leave this program equipped with a plan to better collaborate across campus leadership to achieve strategic fundraising goals.

To help preserve the practical and interactive environment, attendance for this program is capped at 30 participants.

*Inside Higher Ed, The Mood Brightens: A Survey of Presidents

 

Perfect for Presidents and Advancement Leadership

This conference is ideal for presidents and fundraising leaders who work closely with the president when making asks and executing the philanthropic strategy of their institution. Board members, particularly those involved with the advancement or development committee or fundraising strategy, are also encouraged to attend.

We highly recommend attending this program with a cross-functional team, including your president and vice president of advancement and board members, so that you can make the most of this interactive, thought-provoking institute.

 

Follow Through With Success Coaching

Have you ever gone to a training only to find that you came back with great ideas but don’t have the time, support, or skills needed to make the changes?

Academic Impressions has produced thousands of trainings and we have learned that utilizing a coach after attending a conference helps provide accountability and bridges the training with the on-the-ground work of getting the job done.

As a result, we are now offering success coaching on select conferences.

  • Purchase this training + 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed.
  • Get individualized support to help you follow through on what you’ve learned.
  • Workshop your plans, run your ideas by someone and get additional help/practice.

To learn more, contact Patricia Sandler at patricia@academicimpressions.com or purchase the Premium Pass with success coaching below.

“James Langley knows his subject matter and knows his audience. His presentation was powerful and intelligent, as well as thought provoking. This is no easy feat when you're lecturing to a (primarily) group of university and college presidents.”
- Jacqueline Bedard, Director of College Relations, Yukon College

Read what past attendees have said about this event.

“If you go to one conference per year, pick this one. The information is practical and immediately applicable. Jim debunks the myth of the ‘back slapping’ development persor. I highly recommend this course.”
- Burnie Atterbury, Vice President of Development and Alumni Relations, University of the Pacific

“This conference gave me a new way to focus my fundraising efforts. It’s common sense. I will focus on giving through my institution, not to my institution.”
- Brenda Vogel, Director Office of Development and External Affairs, Indiana University-Purdue University Columbus

“I came with the hope to learn--I left with a wealth of knowledge, new friends and a great set of resources that allows me to learn, grow and share.”
- Thomas Flood, Vice President of Development, St. Francis College

Agenda

Your registration fee includes full access to all conference sessions and materials, breakfast, lunch, and access to the networking reception on Monday, breakfast and lunch on Tuesday, as well as refreshments and snacks throughout the conference.

DAY ONE

8:30 a.m. - 5:30 p.m.

 

Understanding Charity vs. Philanthropy

You will learn about the distinction between charity and philanthropy and how to communicate the difference to the highest level administrators on your campus. This session will also address how you can best position your institution as a philanthropic venue, set a philanthropic strategy for your institution, and identify true philanthropists in your work. You will leave this session equipped with a revised case for support based on these key lessons.

 


 

Establishing a Well-Chosen Board

Often, your board of trustees is the group of people with whom the president spends the most focused time. However, how can you guarantee you have the right representatives on the board? Perhaps you inherited your current board of trustees, and it will be years before these members cycle off. In this interactive session, you will evaluate your current board structure. Our expert instructor will then demonstrate how to engage board members as institutional advocates and best leverage these prominent alumni and community members for fundraising success. This lesson will include a board audit, allowing you to evaluate the mix of current board members and determine what the future mix of board members should look like.

 


 

A Triad of Success: Building the Relationship Between the President, Chair of the Board, and VP of Advancement

The relationship between the president, the chair of the board, and the vice president of advancement is crucial to achieving fundraising success. Understanding exactly what the appropriate roles and responsibilities are across this trio can be difficult. During this session, you will learn how to foster a productive relationship amongst the president, vice president, and board chair and exactly which responsibilities lie with each party.

 


 

Day 1 Wrap-Up

 


 

Networking Reception

 


DAY TWO

8:30 a.m. - 4:30 p.m.

 

Prioritizing Outreach Efforts

There are four main external constituency groups the advancement shop interacts with: alumni, parents, community philanthropists, and key partners (corporate, foundation, or industry). How much time is your president spending with each constituency group? How much time should your president be spending with each group? Our expert will help you decipher which constituency groups are most deserving of the president’s time and how to organize his or her calendar accordingly. You will also complete a time and event audit to assess who the president is spending the most time with and identify opportunities for rearrangement.

 


 

Involving the President Throughout the Solicitation Cycle

Moving donors throughout the stages of the solicitation cycle can be a multi-year process from identification to solicitation and stewardship. With many key prospects catching the attention of your major and principal gift officers, it can be difficult to identify which donors require your president’s attention and in which parts of the solicitation cycle the president should be most heavily involved. Paying particular attention on the cultivation and solicitation stages of the solicitation cycle, you will learn best practices for preparing the president to make the ask, handle rejection, and ask probing follow-up questions.

 


 

President as Steward

Stewardship is an increasing area of priority for nearly every advancement shop and a key opportunity for the president to be involved with donors without always asking for a gift. With top donors demanding institutions be held accountable for their spending and the use of their donated dollars, the president is in a prime position to regularly update these donors on institutional strategy and progress. Building off the previous discussion, you will leave this session with an understanding of how to engage the president in the ongoing stewardship of your top donors and the link between stewardship and institutional strategy.

 


 

Closing Discussion: Tying It All Together

The program will conclude with a group discussion on what your president can do to greatly improve institutional fundraising success. This session will also outline intentional next steps for returning to your campus and better employing the president as a fundraiser.

November 4 - 5, 2019
Boston, MA

Conference Hotel Information:

Hyatt Regency Boston Harbor
101 Harborside Dr
Boston, MA 02128
617-568.1234

Room Rate: $219 + tax
Room Block Dates: Nights of November 3 and 4, 2019
Rate Available Until: October 14, 2019

Reserve Your Room: Call 617-568.1234 to reserve your hotel room. Please indicate that you are with the Academic Impressions group to receive the group rate.

Speaker

James_Langley

James M. Langley

Founder and President, Langley Innovations

Before forming his own comprehensive advancement consulting firm, Jim served as vice president for advancement at Georgetown University. At Georgetown, he led the institution’s offices of alumni affairs, strategic communications and marketing, development, medical center development, and advancement services. During his tenure, he produced record numbers in new commitments and dollars, despite a difficult economy. He also launched a number of innovative programs, including the acclaimed Student Discovery Initiative.

Read Jim's full bio here.

Features

  • All presentation slides, worksheets, action plans, and additional resources

  • Main Conference

  • Breakfast & Lunch Both Days

  • Networking Reception

  • Fundraising for Presidents:
    A Guide eBook

  • 3 Follow Up Success Coaching Calls

  • -

    -


Conference Only Pass


  • -


  • -

  • $1,595

    through Oct. 18 $1,695


Conference Plus Pass



  • -

  • $1,670

    through Oct. 18 $1,770


Premium Pass



  • $2,270

    through Oct. 18 $2,370


Conference Only Pass

  • All presentation slides, worksheets, action plans, and additional resources

  • Main Conference

  • Breakfast & Lunch Both Days

  • Networking Reception

  • Fundraising for Presidents: A Guide eBook

  • .

  • $1,595

    through Oct. 18 $1,695


Conference Plus Pass

  • All presentation slides, worksheets, action plans, and additional resources

  • Main Conference

  • Breakfast & Lunch Both Days

  • Networking Reception

  • Fundraising for Presidents: A Guide eBook

  • .

  • $1,670

    through Oct. 18 $1,670


Premium Pass

  • All presentation slides, worksheets, action plans, and additional resources

  • Main Conference

  • Breakfast & Lunch Both Days

  • Networking Reception

  • Fundraising for Presidents: A Guide eBook

  • 3 Follow Up Success Coaching Calls

  • $2,270

    through Oct. 18 $2,370


Questions About the Event?

Gwen_Doyle

Gwen Doyle Herbert
Senior Program Manager, Academic Impressions

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