Fundraising for Presidents Institute

Fundraising for Presidents Institute

November 15 - 16, 2022 | Denver, CO

Learn how to strategically engage in fundraising as a university president


With significant talent shortages in fundraising, it's now more crucial than ever that you manage your resources strategically and effectively to get the most out of your advancement buck—and to ensure that focus is maintained throughout presidential fundraising.

Spending time with the right donors and understanding what to ask for—and when—can be the key to being a successful fundraiser. As president, by centering your focus on a multi-year strategic intent behind your fundraising efforts, you can make strides toward institutional development goals with the support of advancement leadership, the chair of your board, and the key relationships you cultivate with board members and top donors. Additionally, by knowing where you can be most effective in the solicitation cycle and how you can prioritize outreach efforts while also being an active steward of donor opportunities, you will leave this event with the depth of knowledge it takes to be a successful fundraiser as president.

Building on key lessons from his book, Fundraising for Presidents: A Guide, Jim Langley will prepare presidents to be strategically incorporated into fundraising activities in today's post-COVID landscape by ensuring that focus is maintained, and that you get the most out of your advancement buck by continuing to innovate even when fundraising talent is a challenge to maintain. Given the current seismic shift of presidential fundraising, moving from single transactions to building partnerships is essential, and must now be the new focus. Whether you are already in a presidential role, aspiring to one, or in a leadership role supporting your president in fundraising, you will leave this program equipped with a plan to better collaborate across campus leadership to achieve strategic fundraising goals.

Join us in Denver to optimize your fundraising potential and leave prepared to create a lasting philanthropic impact at your institution.

To help preserve a practical and interactive environment, attendance for this program is capped at 50 participants.


COVID Precautions

All attendees must complete a COVID-19 test 1-2 days prior to arrival at the meeting. In the event of a positive test result, please contact Austin Joseph to cancel your trip/registration. Masks, while recommended, are only required for attendees who are not fully vaccinated, and must be worn during the meeting, except while eating or drinking. For privacy reasons, proof of negative tests will not be collected. As the pandemic and CDC guidelines evolve, Academic Impressions’ health and safety protocols may also change. All attendees will be notified of requirements and/or changes prior to the event.


Who Should Attend

Perfect for Presidents and Advancement Leadership.
This conference is ideal for presidents and fundraising leaders who work closely with the president when making asks and executing the philanthropic strategy of their institution. Board members, particularly those involved with the advancement or development committee or fundraising strategy, are also encouraged to attend.

We highly recommend attending this program with a cross-functional team, including your president and vice president of advancement and board members, so that you can make the most of this interactive, thought-provoking institute.


Follow Through With Success Coaching

Have you ever gone to a training only to find that you came back with great ideas but don’t have the time, support, or skills needed to make the changes?

Academic Impressions has produced thousands of trainings and we have learned that utilizing a coach after attending a conference helps provide accountability and bridges the training with the on-the-ground work of getting the job done.

As a result, we are now offering success coaching on select conferences.

  • Purchase this training + 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed.
  • Get individualized support to help you follow through on what you’ve learned.
  • Workshop your plans, run your ideas by someone and get additional help/practice.

To get success coaching, simply purchase the Conference and add Success Coaching during registration.

Learn More About Success Coaching

See What Our Attendees are Saying

“Outstanding speakers, friendly attendees and lovely accommodations. Academic Impressions was extra interested in making sure everyone was having a great experience. Great job!”

“Wonderful opportunity to hear what other institutions are doing with this population. Great networking. I love the opportunity to gather with other community colleges.”

“[These conferences] could be overwhelming with the sheer volume of information provided, but I feel that the information is practical and gives clear direction on how to make a significant impact on our institutions/program. Thank you!”

“This was my first Academic Impressions conference. I've hesitated in the past to attend because of the cost. This program was worth every single penny. I sent a thank you to my VP on first day for supporting my attendance!”


Your registration fee includes full access to all conference sessions and materials, breakfast, lunch, and access to the networking reception on Tuesday, breakfast and lunch on Wednesday, as well as refreshments and snacks throughout the conference.

Day One | Tuesday, November 15, 2022


Continental Breakfast (included in registration fee)

8:30 a.m. – 9:00 a.m. MT



Our Changing Philanthropic Landscape

9:00 a.m. – 10:30 a.m. MT
This session will address how you can best position your institution as a philanthropic venue, set a philanthropic strategy for your institution, and identify true philanthropists in your work. You will learn about the distinction between charity and philanthropy as well as how to communicate the difference to the highest-level administrators on your campus. You will leave this session equipped with a revised case for support based on these key lessons.



Morning Break

10:30 a.m. – 10:45 a.m. MT



Building and Engaging Your Board

10:45 a.m. – 12:15 p.m. MT
Often, your board of trustees is the single largest gathering of donors an institution has, and is a group of people with whom the president spends their most focused time. However, how do you know you have the right representatives on the board? Perhaps you inherited your current board of trustees, and it will be years before these members cycle off. In this session, you will learn how to evaluate your current board structure and be able to demonstrate how to engage board members as institutional advocates, in addition to learning how to best leverage these prominent alumni and community members for fundraising success. This lesson will also include a board audit, allowing you to evaluate the mix of current board members and determine what the future mix of board members should look like.



Lunch (included in registration fee)

12:15 p.m. – 1:30 p.m. MT



A Triad of Success: Building the Relationship Between the President, Chair of the Board, and VP of Advancement

1:30 p.m. – 4:00 p.m. MT
The relationship between the president, the chair of the board, and the vice president of advancement is crucial to achieving fundraising success. Understanding exactly what the appropriate roles and responsibilities are across this trio can be difficult. During this session, you will learn how to foster a productive relationship amongst the president, vice president, and board chair and exactly which responsibilities lie with each party.



Day One Wrap-Up and Q&A

4:00 p.m. – 4:30 p.m. MT



Networking Reception (included in registration fee)

4:30 p.m. – 5:30 p.m. MT


Day Two | Wednesday, November 16, 2022


Continental Breakfast (included in registration fee)

8:30 a.m. – 9:00 a.m. MT



Prioritizing Outreach Efforts

9:00 a.m. – 10:30 a.m. MT
There are four main external constituency groups interacting with the advancement shop: alumni, parents, community philanthropists, and key partners (corporate, foundation, or industry). How much time is your president spending with each constituency group? How much time should your president be spending with each group? Our expert will help you decipher which constituency groups are most deserving of the president’s time and how to organize his or her calendar accordingly. You will also complete a time and event audit to assess who the president is spending the most time with and identify opportunities for rearrangement.



Morning Break

10:30 a.m. – 10:45 a.m. MT



Involving the President Throughout the Solicitation Cycle

10:45 a.m. – 12:15 p.m. MT
Moving donors throughout the stages of the solicitation cycle can be a multi-year process from identification to solicitation and stewardship. With many key prospects catching the attention of your major and principal gift officers, it can be difficult to identify which donors require your president’s attention and in which parts of the solicitation cycle the president should be most heavily involved. Paying particular attention on the cultivation and solicitation stages of the solicitation cycle, you will learn best practices for preparing the president to make the ask, handle rejection, and ask probing follow-up questions.



Lunch (included in registration fee)

12:15 p.m. – 1:30 p.m. MT



President as Steward

1:30 p.m. – 3:00 p.m. MT
Stewardship is an increasing area of priority for nearly every advancement shop and a key opportunity for the president to be involved with donors without always asking for a gift. With top donors demanding institutions be held accountable for their spending and the use of their donated dollars, the president is in a prime position to regularly update these donors on institutional strategy and progress. You will leave this session with an understanding of how to engage the president in the ongoing stewardship of your top donors and the link between stewardship and institutional strategy.



Afternoon Break

3:00 p.m. – 3:15 p.m. MT



Closing Discussion: Tying It All Together

3:15 p.m. – 4:15 p.m. MT
The program will conclude with a group discussion on what your president can do to greatly improve institutional fundraising success. This session will also outline intentional next steps for returning to your campus and better employing the president as a fundraiser.


portrait of James Langley

James M. Langley

President and Founder of Langley Innovations

Before forming his own comprehensive advancement consulting firm, Jim served as vice president for advancement at Georgetown University. At Georgetown, he led the institution’s offices of alumni affairs, strategic communications and marketing, development, medical center development, and advancement services. During his tenure, he produced record numbers in new commitments and dollars. He also launched a number of innovative programs, including the acclaimed Student Discovery Initiative.

Read Speaker's Full Bio.


Image of the Halcyon Cherry Creek Hotel

Halcyon Hotel Cherry Creek

Address: 245 Columbine Street, Denver, CO 80206

Phone #: 844-442-5296

Room rate: $240.00

Ask for the Academic Impressions Room Block

Room block dates: November 14 and 15, 2022

Room block cutoff date: October 24, 2022

Please use this link to book your room.

Please see COVID Precautions above in event overview




$2,095 $1,745

through October 28, 2022

This training is $250 OFF with membership.

Learn More

  • 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed
  • Get individualized support to help you follow through on what you've learned
  • Workshop your plans, run your ideas by someone and get additional help/practice


$2,095 $1,995

through October 28, 2022

Get access to THIS conference.

Learn More

  • 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed
  • Get individualized support to help you follow through on what you've learned
  • Workshop your plans, run your ideas by someone and get additional help/practice

Become a Member

Get this + 100s more FREE with membership!

Can't attend the conference? Buy the binder.

Questions About the Event?

Portrait of Nick Pettet

Nick Pettet
Learning & Development Manager,
Academic Impressions

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