Aligning Campus Stakeholders for Holistic Corporate Engagement

Aligning Campus Stakeholders for Holistic Corporate Engagement

July 16 - 17, 2020 | Eastern Time

Build strong working relationships with offices across campus to support effective corporate relations.


Partnerships with corporations remain a key part of your institutional strategy during COVID-19 – offering promise for unrestricted or emergency funds to help your institution address immediate or longer-term needs and goals. To maintain relationships with your corporate partners during this time, thoughtful communication and tight coordination are more important than ever.

Join us online for this virtual conference to help align your campus stakeholders around your institution’s corporate strategy.  In this interactive event, we will cover:

  • What you can achieve by improving campus coordination around corporate relations
  • Who your campus stakeholders are – and their roles
  • How the campus stakeholders should work together
  • How you can improve campus coordination after this virtual conference


Individual Consulting Time

You will receive a 10-minute 1:1 consultation with one of our conference instructors as part of your registration. You and your team can address challenges and questions specific to your institutional context.


Bring Your Team

Since this virtual conference will help you improve your institution’s internal coordination around corporate engagement efforts, we encourage teams to attend. Best practices will apply whether you represent your entire campus or a specific school – or whether your entire role or a portion of your role is dedicated to corporate relations. This could include corporate engagement professionals in a central office on campus, as well as institutional leaders, deans, VPs for Research, advancement professionals, or career services professionals.


Limited Attendance

In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Conference to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.


Follow Through With Success Coaching

Have you ever gone to a training only to find that you came back with great ideas but don’t have the time, support, or skills needed to make the changes?

Academic Impressions has produced thousands of trainings and we have learned that utilizing a coach after attending a conference helps provide accountability and bridges the training with the on-the-ground work of getting the job done.

As a result, we are now offering success coaching on select conferences.

  • Purchase this training + 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed.
  • Get individualized support to help you follow through on what you’ve learned.
  • Workshop your plans, run your ideas by someone and get additional help/practice.

To learn more, contact Elizabeth Ross Hubbell at or purchase the Premium Pass with success coaching below.

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

*A limited number of FREE member spots are open for each virtual conference. Sign up today.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


Day 1 | July 16, 2020 (Eastern Time)


Tech Check and Sign-In
10:00 – 10:30 a.m.  



PART 1 - What does success with experiential learning look like from both the student perspective and the implementation perspective?


Welcome and Introductions
10:30 – 11:00 a.m.



Exploring Holistic Models for Success
11:00 a.m. – 12:00 p.m.
You will learn how the University of California San Diego and Fairleigh Dickinson University utilize a holistic corporate engagement model to partners with companies across their campuses and coordinate with their campus stakeholders to advance institution-wide relationship building. Using case study models, you will reflect on what is working well for each institution.



Short Break
12:00 – 12:15 p.m.



PART 2 - Who are the campus players in corporate relations, and what is each player responsible for?


Mapping, Identifying and Coordinating Your Stakeholders and Their Roles
12:15 – 12:45 p.m.
You will expand your working knowledge of who are the campus corporate engagement players, what their roles should ideally be, and how to coordinate them in an efficient and effective manner. We will also offer suggested qualitative and quantitative metrics for these stakeholders. We will discuss roles for individual contributors such as:

  • Chancellors, Presidents, Provosts
  • Vice Presidents for Research
  • Deans
  • Advancement Leadership and Advancement Professionals
  • Research Administration
  • Career Services



Auditing and Mapping Corporate Engagement at your Institution
12:45 – 1:30 p.m.
You will chart how corporate partners currently engage with your institution and which campus stakeholders they interact with throughout the partnership lifecycle. This will help you get the big picture of a corporation’s engagement dimensions, as well as help you identify strengths, weaknesses, opportunities, and threats to the relationship in an effort to build deeper and more meaningful partnerships.



Long Break
1:30 – 2:00 p.m. 



PART 3 – How should the campus players in corporate relations work together?


Methods of Communicating Holistic Corporate Engagement Activity Across Campus Silos
2:00 – 2:45 p.m.
You will learn meeting structures and other communication channels that will help keep all campus stakeholders unified around the institution’s corporate engagement strategy.  What information should be shared regularly, and how should you share it? You will also leave with advice on decision-making models for campus-wide corporate engagement decisions.



Gathering and Sharing Corporate Engagement Data
2:45 – 3:30 p.m.
Learn what data is the most important to collect, how to collect it, and when and who to share it with on campus. We will discuss how to use the database at your institution to enhance your corporate engagement.



Training Stakeholders to Have Better Partner Conversations
3:30 – 4:00 p.m.
Especially if you work in a central office, you will want to train and mentor researchers, leaders, and others for whom corporate engagement is only a small piece of the puzzle. How can you empower them to have meaningful, high-impact conversations with industry professionals that will deepen the relationship?



Day 1 Wrap-Up and Q&A
4:00 – 4:15 p.m.



Virtual Networking
4:15 - 4:45 p.m.


Day 2 | July 17, 2020 (Eastern Time)


PART 4 – What's your plan for improving campus coordination after this conference?


1:1 Consultation with Instructors
10-minute slot between 10:00 a.m. and 12:30 p.m.
After the conference begins, you can sign up for a 10-minute consultation with one of our virtual conference instructors to get advice on issues you’re facing.



Virtual Table Topics
12:30 – 1:00 p.m.
After your 1:1 consultation and before we move into action planning, we’ll spend this time in breakout discussions covering timely topics in corporate engagement.



1:00 – 1:30 p.m.
You will sketch big priorities for campus coordination on corporate engagement following the conference - as well as beginning thinking on how you’ll assess your efforts.  You will share your sketch with a colleague and receive feedback.



Final Q&A and Evaluations
1:30 – 1:45 p.m.


Portrait of Valerie Gil

Valerie Gil

Associate Vice President, Business Partnerships, Indiana University

Valerie Gill serves IU as the Associate Vice President for Business Partnerships. In this role, she provides the strategic direction, oversight, and infrastructure for university efforts to create dynamic business partnerships, as well as oversee IU’s Office of Licensing and Trademarks.

Read Christopher's full bio here.

portrait of Chris Groff

Christopher S. Groff

Assistant Vice President, Corporate and Foundation Relations, Office of University Advancement
Fairleigh Dickinson University

Chris manages the CFR philanthropic planning, research, and stewardship process for all of Farleigh Dickinson’s campuses. His work and leadership has successfully led to an increase in the number of strategic corporate partnerships and grants dollars at FDU since 2004.

Read Christopher's full bio here.

Portrait of Anne Odonnell

Anne O'Donnell

Senior Executive Director of Development, Corporate Relations, UC San Diego

Since January 2017, Anne leads a new Central Corporate Relations Office to develop holistic relationships with companies to support UC San Diego’s strategic plan and fundraising objectives. Anne works with the UC San Diego Chancellor and Deans on strategic corporate initiatives from both advancement and sponsored research.

Read Anne's full bio here.

All-Inclusive Members Get This


Learn More About Membership

Can't attend the virtual conference? Buy the binder

  • All presentation resources

  • $295


Questions About the Event?

Portrait of Nick Pettet

Nick Pettet
Program Manager, Academic Impressions

*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.

Please note the member discount is not applicable on conference binders or success coaching.