Develop a Holistic Corporate Engagement Strategy

Develop a Holistic Corporate Engagement Strategy

August 6 - 7, 2019 | San Antonio, TX


Note: We have two back-to-back corporate engagement programs at one location over three days. Choose the Conference Bundle to attend both!

Bring disparate efforts together and boost the effectiveness of your corporate partnerships.

Building a holistic strategy to engage corporate partners can be time-consuming and difficult to approach. Without a plan and direction, many institutions are finding it challenging to mitigate corporate partnerships effectively. Learn how you and your team can build a strategy to achieve holistic corporate engagement.

Join us for this conference to learn how to foster multidimensional relationships with corporate partners that incorporate research, tech transfer, workforce development programs, recruiting, and philanthropic support. You will hear about efficiencies and successes that can come from moving to a holistic model that houses all of these engagement opportunities under one coordinated effort, and you will gain insight on:

  • Communicating benefits of a centralized corporate engagement model across your institution
  • Collaborating with institutional research, CFR, academic, and community affairs offices
  • Setting corporate engagement goals that are both internally and externally beneficial
  • Measuring ROI associated with a centralized effort


Individualized Consulting Time

Included with your registration is the opportunity to sign up for a consultation with our conference faculty. This consultation session will allow you and your team to address challenges and questions specific to your institutional context.


Who Should Attend - Bring Your Team

Are you considering moving your campus towards a holistic approach to corporate engagement? Bring a team that includes academic, advancement, and administrative leaders to learn how to collaboratively move to this centralized model.

Conference Bundle: Register for Two Conferences & Save!

If you and your team also want to discover a more skills-based approach, register for this conference and Essential Skills for Engaging Corporate Partners and save $400 on each registration! If you have questions about which program is right for you, please reach out to Grace Royal.

Tiered pricing is available for teams - see the registration row below for details and to purchase both conferences.

“What a great workshop! As a relatively new development officer, I learned new strategies to bring back to my whole team to increase our holistic approach.”

-Christopher Wood, Assistant Director of Development, University of South Carolina

Read what past attendees have said about this event.

“This conference is unlike any I've ever attended. The opportunity to network, share and gain best practices from other leaders is invaluable. The perspective I'll take back to my campus and team will be transformational for our strategy and partners.”

-Catherine Goetz, Associate Director, UNC Greensboro

“This conference feels like an important step in the evolution of our university.”

-Craig Holden, Director, Corporate and Foundation Relation, NMSU Foundation

“Send 3-4 representatives from your institution who are ready to take your corporate partnerships to the next level! Your bottom line will be stronger, as a result.“

-Glenda Ballard, Dean, St. Edwards University


Your registration fee includes full access to all conference sessions and materials, access to the networking reception, breakfast, and lunch on Tuesday, and breakfast Wednesday, as well as refreshments and snacks throughout the conference. If you register for the Conference Bundle and attend both programs, lunch will be provided on Wednesday.

Day 1 | August 6

8:30 a.m. - 5:30 p.m.


Registration & Opening Remarks



How Models for Holistic Corporate Engagement Can Advance Your Goals

We will begin with an overview of the aspects that comprise a holistic approach to corporate engagement. Through highlighting a range of models across several institutions, you will explore how holistic engagement can be organized and structured for successful outcomes.  



Where Are You Now?

During this session you will split into like-groups based on institutional size and focus. You will assess where you are now in terms of a holistic corporate engagement model on your campus and discuss the results with your peers and our experts.



Auditing Your Existing Corporate Engagement Touchpoints

Before you begin to articulate your institution's corporate engagement goals and strategy, it’s imperative to have a comprehensive understanding of how your institutional departments are currently engaging with corporations. Our expert instructor will guide you through an audit of your current levels of corporate engagement.



Working Session: Auditing Your Existing Corporate Engagement Touchpoints

During this session you will begin your audit and determine what system you will use and steps you will take to complete it when you return to campus.



Steps to Developing a Corporate Engagement Strategy

In this hour, you will begin setting specific objectives that will help you better define and prioritize your goals. Key strategic questions may include: Is your institution looking to increase the number of companies it currently engages for research through this holistic effort? Are you hoping to further diversify the types of organizations that recruit undergraduate students on campus? Are you hoping to accomplish multiple objectives through your holistic approach?



Working Session/Consulting Time: Developing Your Strategy

Based on the tools introduced thus far, you will take the first steps in developing your own holistic corporate engagement strategy. With guidance from our experts and written exercises, you will answer key questions and begin forming your own strategy that’s right for your campus. Our consultants will meet with you to answer questions specific to your institution.



Networking Reception


Day 2 | August 7

8:00 a.m. - 12:00 p.m.


Recap and Review Day 1



How to Establish and Communicate Success Metrics for Your Corporate Engagement Plan

It is critical to track the return on investment associated with any new initiative. You will learn how to track the ROI of your holistic corporate engagement model in both the short- and long-term, as well as how to communicate this information to key administrators across campus. Our expert instructors will also share insights on how corporations are measuring the ROI on their investments at your institution.



Educating the Campus Community on Your Corporate Engagement Goals

Corporate engagement takes strong partnerships with faculty, career services, research, and beyond. You will learn a communication tool to better engage and align your efforts across stakeholder groups.



Working Session: Refining your Strategy and Action Planning

This session will be an opportunity to complete your strategy planning documents. Once your strategy is refined, you will begin creating an action plan for when you return to your campus. You will also have an opportunity to practice communicating this strategy to your peers.




August 6 - 7, 2019
San Antonio, TX

Conference Hotel Information:

Westin Riverwalk
420 W Market Street
San Antonio, TX 78205

Room Rate: $179
Room Block Dates: nights of August 5 and 6, 2019
Rate Available Until: July 16, 2019

Please book early - rooms are limited and subject to availability.

Reserve Your Room: Please click the button below or call 210.224.6500 and indicate that you are with the Academic Impressions group to receive the group rate.


Portraits of faculty & staff at SC&I

Christopher S. Groff

Assistant Vice President, Corporate and Foundation Relations, Office of University Advancement
Fairleigh Dickinson University

Chris manages the CFR philanthropic planning, research, and stewardship process for all of Farleigh Dickinson’s campuses. His work and leadership has successfully led to an increase in the number of strategic corporate partnerships and grants dollars at FDU since 2004.

Read Christopher's full bio here.


Anne O'Donnell

Senior Executive Director of Development, Corporate Relations, UC San Diego

Since January 2017, Anne leads a new Central Corporate Relations Office to develop holistic relationships with companies to support UC San Diego’s strategic plan and fundraising objectives. Anne works with the UC San Diego Chancellor and Deans on strategic corporate initiatives from both advancement and sponsored research.

Read Anne's full bio here.

Cynthia Sweet Headshot

Cynthia J. Sweet

Associate Vice Chancellor Economic Partnerships, Office of Economic Partnerships, University of Pittsburgh

In her current role, Cynthia Sweet is responsible for operations and strategic direction for corporate engagement and economic partnerships. She has 13 years of experience in central administration for academia and a total of 23 years of experience in economic and business development for public and private sectors.

Read Cynthia's full bio here.

Can't Attend? Buy the Conference Binder

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?


Nick Pettet
Program Manager, Academic Impressions

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