Aligning Campus Stakeholders for Holistic Corporate Engagement

Aligning Campus Stakeholders for Holistic Corporate Engagement

July 26-27, 2021 | Eastern Time

Build strong working relationships with offices across campus to support effective corporate relations.


Holistic corporate engagement is a key component of institutional strategy and long-term competitiveness for your institution. To ensure successful engagement with potential and current corporate partners, you need a holistic strategy that incorporates internal campus stakeholders in order to speak externally with one clear voice. Create a clear picture of how and why a company would invest in your institution.

Join us online for this virtual conference to help align your campus stakeholders around your institution’s corporate strategy. We will cover:

  • What you can achieve by improving campus coordination around corporate relations
  • Who your campus stakeholders are and their roles
  • How the campus stakeholders should work together
  • How you can improve campus coordination at your institution


Individual Consulting Time

You and your team will have the opportunity to receive a 15-minute consultation with one of our conference speakers as part of your registration. You and your team can address challenges and questions specific to your institutional context.


Who Should Attend

Whether you represent your entire campus or a specific school – or whether your entire role or a portion of your role is dedicated to corporate relations, the best practices this training covers will be applicable to you. This could include corporate engagement professionals in a central office on campus, as well as institutional leaders, deans, VPs for Research, advancement professionals, or career services professionals. Additionally, since this virtual conference will help you improve your institution’s internal coordination around corporate engagement efforts, we encourage teams to attend.


Follow Through With Success Coaching

Have you ever gone to a training only to find that you came back with great ideas but don’t have the time, support, or skills needed to make the changes?

Academic Impressions has produced thousands of trainings and we have learned that utilizing a coach after attending a conference helps provide accountability and bridges the training with the on-the-ground work of getting the job done.

As a result, we are now offering success coaching on select conferences.

  • Purchase this training + 3 one hour follow up success coaching calls
  • Work with an assigned coach who has extensive experience in higher ed.
  • Get individualized support to help you follow through on what you’ve learned.
  • Workshop your plans, run your ideas by someone and get additional help/practice.

To get success coaching, simply purchase the Conference + Success Coaching product below.

Learn More About Success Coaching

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts

See What Our Attendees are Saying

“The virtual design of this conference coupled with the amazing work of our program manager promoted a high level of engagement and sense of community among attendees. The speakers were knowledgeable and enthusiastic to share their experiences. It was a refreshing shift from long days of traditional meetings on Zoom!”

“This is the first time I’ve ever attended a virtual conference, and to be honest, I had low expectations. Well, I was wrong. I am very impressed with the platform used and the quality of the content shared. Oftentimes, these conferences only talk about ideas and what could work, but at this event, actual pathways and practical next steps were shared. Academic Impressions did a great job featuring quality speakers who were willing to share what they know.”

“Although the workshop was online, it felt as if the presenters were right there with us. All presenters were knowledgeable and really related the content to real work experiences. They were so willing to answer questions and offer assistance—I learned so much that I can apply.”

“Many conferences leave you with learning but not always sure how to turn that into action for your organization. There were actionable tips shared throughout the two days and tools provided to help move the learning into action. I am always impressed with Academic Impressions conferences and this virtual one did not disappoint.”

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


Day 1 | July 26, 2021

Eastern TIme


Welcome and Introductions
11:00 – 11:30 a.m.  ET



Exploring Holistic Models for Success
11:30 a.m. – 12:30 p.m.  ET
You will learn how the University of California San Diego and Fairleigh Dickinson University utilize a holistic corporate engagement model to partner with companies across their campuses and coordinate with their campus stakeholders to advance institution-wide relationship building. Using case study models, you will reflect on what works well for each institution.



12:30 – 12:45 p.m. ET



Mapping, Identifying and Coordinating Your Stakeholders and Their Roles
12:45 – 1:45 p.m. ET
You will expand your working knowledge of who the campus corporate-engagement players are, what their roles should ideally be, and how to coordinate them in an efficient and effective manner. We will also offer suggested qualitative and quantitative metrics for these stakeholders. The type of individual contributors we will discuss include:

  • Chancellors, Presidents, Provosts
  • Vice Presidents for Research
  • Deans
  • Advancement
  • Research Administration
  • Career Services



Long Break
1:45 – 2:15 p.m. ET



Auditing and Mapping Corporate Engagement at your Institution
2:15 – 3:00 p.m. ET
You will chart how corporate partners currently engage with your institution and which campus stakeholders they interact with throughout the partnership life cycle. This will help envision the big picture of a corporation’s engagement dimensions, as well as help you identify strengths, weaknesses, opportunities, and threats to the relationship in order to build deeper and more meaningful partnerships.



3:00 – 3:15 p.m. ET



Methods of Communicating Holistic Corporate Engagement Activity Across Campus Silos
3:15 – 4:00 p.m. ET
You will learn meeting structures and other communication channels that will help keep all campus stakeholders unified around the institution’s corporate engagement strategy. What information should be shared regularly, and how should you share it? You will also leave with advice on decision-making models for campus-wide corporate engagement decisions.



4:00 – 4:15 p.m. ET



Gathering and Sharing Corporate Engagement Data
4:15 – 5:00 p.m. ET
Learn what data is the most important to collect, how to collect it, and when and who to share it with on campus. We will discuss how to use the database at your institution to enhance your corporate engagement.


Day 2 | July 27, 2021

Eastern TIme


Networking and Reflection
11:00 – 11:30 a.m. ET



Developments in Holistic Corporate Engagement
11:30 a.m. – 12:00 p.m. ET
Ensuring that your stakeholders stay up-to-date with industry trends is essential to successful corporate engagement. In this session, we will talk through hot topics, chosen by you, within holistic corporate engagement, such as:

  • Diversity, equity, and inclusion programs and partnering with industry
  • Affiliate programs
  • Getting the data you need for prospect research
  • Measuring collaborations
  • Transitioning what works to post-pandemic relationships
  • Where to find the talent in corporate relations



Training Stakeholders to Have Better Partner Conversations
12:00 – 12:45 p.m. ET
Especially if you work in a central office, you will want to train and mentor researchers, leaders, and others for whom corporate engagement is only a small piece of the puzzle.  How can you empower them to have meaningful, high-impact conversations with industry professionals that will deepen the relationship? 



Action Planning and Final Q&A
12:45 – 1:00 p.m. ET
You will identify the priorities you need to set for campus coordination on corporate engagement, as well as begin thinking through how you’ll assess your efforts. With an action plan in-hand, you will be able to fine tune it through discussions with one of our experts.



Consultation with Instructors
1:00 – 5:00 p.m. ET
This is your time to have either 1:1 or team consultations with one of our expert speakers from the program. In this conversation, you can ask for advice around issues specific to your institutional context or ask how you can best approach a potential corporate partner.


portrait of Chris Groff

Christopher S. Groff

Assistant Vice President, Corporate and Foundation Relations, Office of University Advancement, Fairleigh Dickinson University

Chris manages the CFR philanthropic planning, research, and stewardship process for all of Farleigh Dickinson’s campuses. His work and leadership has successfully led to an increase in the number of strategic corporate partnerships and grants dollars at FDU since 2004.

Read Speaker's Full Bio.

Portrait of Anne Odonnell

Anne O’Donnell

Senior Executive Director of Development, Corporate Relations, UC San Diego

Since January 2017, Anne leads a new Central Corporate Relations Office to develop holistic relationships with companies to support UC San Diego’s strategic plan and fundraising objectives. Anne works with the UC San Diego Chancellor and Deans on strategic corporate initiatives from both advancement and sponsored research.

Read Speaker's Full Bio.



Virtual Conference Only

$1,595 $0

Get access to THIS virtual conference only.

Virtual Conference + Success Coaching

$2,295 $700

Get access to THIS virtual conference + success coaching.


Virtual Conference Only

$1,595 $1,495

through July 19, 2021

Get access to THIS virtual conference only.

Virtual Conference +
Success Coaching

$2,295 $2,195

through July 19, 2021

Get access to THIS virtual conference + success coaching.

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Questions About the Event?

Portrait of Nick Pettet

Nick Pettet
Learning & Development Manager,
Academic Impressions