Senior Business Manager for Operations, Duke University
Beverly joined the Duke Alumni Association in February 2016 as the organization’s first senior director of strategic business analytics. In her four years in this inaugural role, she has been instrumental in establishing internal data governance structure that manages and monitors the quality and usability of alumni engagement data. In addition, she is working across the university to establish a common language around alumni engagement data, developing reporting and data visualization of alumni engagement data for various stakeholders, developing and implemented new coding structure to track alumni engagement data for advance analytics, and implementing Net Promotor Score (NPS) system for event tracking. She comes to DAA with more than 20 years of experience in business intelligence and analytics. Beverly holds a B.A. in business administration from NC Central University, and a M.A. in strategic communications and leadership from Seton Hall University.