Portrait of Bob Atkins

Bob Atkins

CEO and Founder, Gray Associates

Bob leads Gray and the development of Gray’s education industry software and services. He works with Gray’s education clients, consulting with Presidents, CAOs, CFOs, and CMOs on program assessment, institutional strategy, pricing, and location selection.

Since founding Gray Associates, Bob has worked with institutions across all sectors of higher education, including the University of Cincinnati, Northcentral University, Baker College, Bay Path University, Massachusetts Bay Community College, the University of Maryland, and Universal Technical Institute, to develop institutional and programmatic growth strategies, identify new markets, and model program and course economics. He led the design of the Program Evaluation System, the Program Economics Platform, and our Program Strategy Workshops.

Prior to founding Gray Associates, Bob worked with corporate clients such as AT&T, American Express, HP, and IBM to develop growth strategies, enter new markets, and build their channel organizations. Bob is a published author, whose articles have appeared in The Wall Street Journal, Sales and Marketing Management, and other publications around the world. He is also the author of Stop. Start, or Grow? A Data-Informed Approach to Academic Program Evaluation and Management and the host of the podcast “Grow, Grow, Grow,” where he interviews higher education professionals about growth strategies at their colleges and universities. He received an MBA with honors from Harvard Business School and a BA, magna cum laude, from Harvard College.