Bruce is a founding partner of BWF and has spent his entire career in development. He began his career as the annual fund director at Kalamazoo College and served as a vice president for the University of Minnesota Foundation until forming BWF in 1983. Since then, Bruce has consulted for hundreds of major clients, including the American University in Cairo, Brown University, the Mayo Clinic, Purdue University, the University of Illinois Foundation, and the University of North Carolina System. He is a recognized expert on new-wealth philanthropy and has been widely quoted across national media. Bruce has served on the board of the Council on Foundation’s New Ventures in Philanthropy and as a team member for the Kresge Foundation national initiative for community foundations.