Deedie Dowdle joined Miami University in January, 2012 as associate vice president for university communications and marketing (UCM) to lead the team in oversight of Miami’s branding, public information, website, crisis communications, publications, creative services, digital media, internal communications, external relations, Miamian magazine, videography, and photography. To build a stronger, more cohesive Miami brand, the UCM team has made significant strides in recent years. The team’s efforts have earned extensive recognition among higher education peers, including a national gold medal for best recruitment video and a regional gold for Best Alumni Magazine, several golds for CASE V/VI and other higher education national organizations.
Prior to Miami, Dowdle served as executive director of communications and marketing at Auburn University, with responsibilities similar to those in her role at Miami in addition to overseeing special events and academic division communicators. Previously, she implemented Kennesaw State University’s first branding effort as its director of marketing, and served as director of marketing and public relations in the theme park industry, where she spearheaded the response to several crises, including one that led to worldwide industry change. Earlier, she served in director and account executive roles for Atlanta- and Charlotte-based agencies.