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Elizabeth Johnson

Elizabeth is a nationally recognized expert in the use of research to drive marketing and branding efforts. With twenty-four years of experience conducting market research studies, she is an industry leader in providing strategic solutions to colleges and universities. She is an expert in survey instrument design, sampling plan development, data analysis, and the compilation and presentation of marketing intelligence. Elizabeth chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011. She has presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, including NACAC, NAGAP, AMA, CASE, AGB, NAICU, AACRAO, APLU, GMAC, AACSB, and UCDA.