portrait of Elizabeth Scarborough-Johnson

Elizabeth Scarborough Johnson

Chief Executive Officer, SimpsonScarborough

In addition to clocking more cell-phone hours in airports and rental cars than George Clooney in Up in the Air, Elizabeth is a nationally recognized expert in the use of research to drive marketing and branding efforts. With over 25 years of experience conducting market research studies, she’s an industry leader in providing strategic marketing solutions to colleges and universities.

An expert in survey instrument design, sampling plan development, data analysis, and the compilation and presentation of marketing intelligence, Elizabeth pioneered the transition to data-driven marketing strategies in higher education.

She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.