George has worked in Student Affairs and Collegiate Recreation and Wellness for over 33 years. He previously served as Executive Director and Assistant to the Vice President of Student Affairs for 29 years at the University of Alabama. He received his Bachelor of Arts in Business Administration in 1982 from Trinity University and his Master of Arts in Health, Physical Education, and Recreation in 1983 from Miami University. He completed his Ph.D. in Health Education and Health Promotion in 2010 from The University of Alabama. He has served in many leadership areas and presented on numerous occasions within NIRSA (National Intramural-Recreational Sports Association) and is currently serving on the Healthy Campus 2020 leadership team of the ACHA (American College Health Association) and an active member of NASPA (National Association of Student Personnel Administrators). His research interests are physical activity and holistic wellness among college students. He oversees and directs a comprehensive University Recreation and Wellness department with 64 full and part-time staff, in addition to over 750 student employees. University Recreation and Wellness at the University of Minnesota-Twin Cities annually serves over 70% of the total student population.