Holly Norton is a communications professional specializing in digital strategy and social media production, analysis, and marketing.
She is currently the Digital Content Manager for the University of Delaware, as well as a co-instructor in the top-ranked non-credit Social Media Marketing Strategy Certificate Program through the Department of Professional and Continuing Studies. She works with her colleagues to develop the curriculum and methodology for the course and guides students on best social media practices, digital storytelling, brand and crisis management, content optimization and more.
The University of Delaware also serves as the higher education representative on The Conference Board’s elite Social Media Council, which includes brands such as Johnson & Johnson, The Mayo Clinic, Procter & Gamble FedEx and more.
Before taking on her latest role at the University of Delaware, Holly was the Digital Editor for Main Line Today magazine, part of the Today Media Company, which owns Delaware Today magazine. She handled all digital content optimization, social media strategy and wrote features and profiles.