Jason joined SimpsonScarborough—a recognized leader in helping colleges and universities conduct market research and develop strategies that support key marketing, enrollment, branding, fundraising and broader institutional objectives—as Vice President and Partner in February 2014. His role is focused on helping clients with brand strategy, positioning and bringing it to life.
Prior to joining SimpsonScarborough, Jason was the Executive Director of Marketing Communications for the University of California System and served in a similar position at North Carolina State University. In both roles he launched ground-up efforts to build a case for marketing; assembled and guided successful internal teams; established brand and positioning strategies; conducted market research; and launched integrated communications, digital, social media, advertising and other campaigns.
Jason’s efforts have been recognized nationally and he was honored as the American Marketing Association’s (AMA) Higher Education Marketer of the Year in 2013, while his teams earned numerous accolades and honors from CASE, UCDA and other professional organizations and publications over the years. He currently serves as the co-chair of the AMA’s Symposium for the Marketing of Higher Education.