In Jennifer’s current role she provides strategy and direction for the ways in which Lehigh engages with its 80,000 alumni around the globe. She came to Lehigh in early 2016. To her delight, many of the staff members on her team and in the Advancement division have used survey information to better inform their decisions and communicate with alumni; the trick is to systematize the processes and start sharing the information more regularly with the Lehigh University Alumni Association and other volunteers.
Previously, Jennifer worked at Cornell University for nine years as the Senior Director of Metrics and Marketing. Prior to arriving at Cornell, she ran a copywriting and resume writing business in Seattle, and spent seven years in Portland, OR and New York City working at advertising agencies on accounts including Microsoft, MasterCard, AT&T Wireless, Popeye’s and Loews Hotels.