portrait of Jens Larson

Jens Larson

Interim Associate Vice President for Enrollment Management, Eastern Washington University

Jens Larson joined EWU in 2011 and now serves as the AVP for Enrollment Management. A nationally recognized leader on enrollment and marketing strategy, he’s led workshops and presented at major conferences like RNL, AMA, eduWeb, HighEdWeb, Higher Ed Analytics, and others. He’s written about higher education websites and practices for the Chronicle of Higher Education and leading industry blogs, and he has been featured in the Hashtag Higher Ed podcast. His personal blog was twice named to the Top 50 Higher Ed Tech blogs, and he is an avid secret shopper of campus tours and future student communications at institutions around the country. At EWU he has led major initiatives that include brand positioning, student affairs assessment, CRM implementation, analytics implementation, and UX testing. Before EWU he performed investment analysis, developed product launch strategies, and directed and analyzed digital and print marketing campaigns for companies in the private sector. He studied at five universities, including one in Germany, and he holds BA (German and English honors), MFA (writing), and MA (English) degrees. He’s currently pursuing a PhD in communication that explores the intersection of technology, social influence, and communication strategies in higher education. Outside of work he is usually found trail running and hiking in the canyons, river valleys, and mountains of Spokane.