Jim has more than 20 years of experience in higher education marketing. As president of Paskill Stapleton & Lord, he works closely with the firm’s clients in developing results-driven marketing and recruitment strategies. He has been instrumental in helping colleges and universities design and implement communication plans to reach prospective students at all stages of the college search life cycle. As creative director, Jim oversees the design and production of the award-winning higher education marketing materials produced by the firm. Prior to forming Paskill Stapleton & Lord, he served as an art director for several Philadelphia-area advertising agencies and as the creative director for one of the nation’s largest consumer magazines.