Joshua D. Merchant

Josh has more than 14 years of development, alumni engagement, and marketing experience in higher education. Serving Albion since 2008, Josh oversees advancement and external marketing and communications functions at the college. During the 2011-12 academic year, he also served as interim vice president for enrollment management. He added a marketing division to the advancement team four years ago and successfully launched a comprehensive branding campaign, an integrated marketing approach and an innovative marketing program for the college. Prior to Albion, Merchant was assistant vice president of advancement at Interlochen Center for the Arts in northern Michigan. Earlier in his career, he served in development roles at Central Michigan University and at Michigan State University. He holds a master’s degree in extension education from Michigan State University and is a PhD candidate in higher education leadership at Western Michigan University. He has presented at several national conferences on marketing and advancement topics, most recently at the ACT Enrollment Planners Conference and the American Marketing Association’s Symposium for the Marketing of Higher Education in New Orleans, where he and his team were nominated as Higher Education Marketing Team of the Year.