As the Online Design and Communication Specialist at Slippery Rock University, Kayla’s primary responsibilities include the following: administration of institutional marketing, management of website content, direction of social media strategy, and production of promotional recruitment videos. Having nearly six years of experience reporting directly to the associate provost of enrollment management, she has a solid understanding of higher education and the strategies necessary to achieve enrollment goals. She thrives on problem-solving and content creation. She presents at a national level on marketing and recruitment in admissions. Kayla’s job requires balancing technological prowess, digital writing skills, and design expertise within a collaborative and data-driven environment. She is an alumna of SRU, having received her BA and MA (English Literature) in 2009 and 2011, respectively.