Laura combines a passion for creative problem solving with years of experience in the digital realm. Her work primarily focuses on content marketing and user experience, including interactive concepting, site designs and redesigns, competitive analysis, and cross-platform tactics. She is a master at listening to the needs of clients and their audiences, with a strong commitment to user-centric design processes like personas, scenarios, user testing, and heuristic analysis.
Her current clients include University of Chicago’s Booth School of Business, the University of Miami, Juilliard, New Jersey Institute of Technology, and the University of Texas at Arlington.
Prior to joining Lipman Hearne, Laura managed interactive initiatives for Cricket Moon Media and Manning Digital. In addition to websites and microsites, she also has a strong game design background, with experience on a variety of platforms including HTML5, iOS, Facebook, and Flash. Her versatile portfolio covers topics from Dora the Explorer to defense contracts, including work for Disney Online, Random House, Viacom, Navistar, and Discovery Networks.