Luanne Lawrence, CEO and Senior Consultant, has spent 25 years working as a leader in marketing and communications. Her passion lies in market strategy development and in bringing out the best in teams as they work together to puzzle through innovative ways to reach audiences.
In her post as associate chancellor for Strategic Communications at the University of California, Davis, her team developed the first-ever integrated marketing plan and creative campaign that knitted together various campuses and projected the culture of the university. In her work at Oregon State University, the viral campaign, “Powered by Orange,” took advantage of a growing social media culture and precision messaging to create an extensive engagement campaign involving alumni, faculty, staff, students and prospective students and their families. At the University of South Carolina, she worked with her team to develop a marketing communications plan that spoke to the leadership of the students and alumni. She also worked in marketing and communications for the Pennsylvania State University at Harrisburg, Lock Haven University (Pennsylvania), the University of Baltimore and the University of Maine.
Active in the Council for the Advancement and Support of Education, American Marketing Association, Public Relations Society of America and other national organizations and boards, Luanne works in marketing strategy and organizational development as well as in coaching teams to implement integrated marketing. She has worked with organizations to create buy-in for their marketing plans and to streamline their thinking about how the organization is different in the minds of their audiences.