Molly serves as the primary lead on many SimpsonScarborough projects, working with each college and university to develop recommendations and strategies that meet their unique branding, recruiting, and fundraising objectives. She has built her career on sound market research and translating complex data into strategic findings. As a science junky in college, Molly learned the foundations of solid research and hypothesis testing. Combining that with her interest in psychology helped her find a profession that puts her inner nerd to good use.
Molly has worked in market research for over 16 years – she knows the field inside and out. Before joining SimpsonScarborough, Molly worked in the research departments of WBA Research, Kantar Health, Community Analytics, and Court TV (now truTV).