After fifteen years in corporate marketing, Paige Booth began her work in the higher education industry in 2000—about the same time higher education was discovering marketing. She joined St. Edward’s University as associate vice president of marketing. Today she is VP for Marketing and Enrollment Management, supervising and integrating the marketing, admissions, and financial aid offices. The powerful collaboration between the marketing and admission teams has resulted in fifteen years of enrollment growth and a 2014 CASE Gold Award for undergraduate recruitment communications. Before coming to St. Edward’s, Paige worked in advertising, banking, and technology marketing.