Rachel Laquidara is currently the senior associate director of communication and donor retention for the Tufts Fund at Tufts University. She has 13+ years of experience in annual giving within higher education with a special focus in multichannel marketing and fundraising in annual giving. Blending all forms of content (direct mail, email, web, video) to truly impact and enhance the donor experience. She understands the importance of analysis and data, segmenting and measuring for the best return on investment of both time and money of all annual giving tactics.
Prior to Tufts University, Rachel was the director of annual giving at the University of Massachusetts Lowell and held multiple positions within the office of annual giving at Boston University. Rachel holds a master’s degree in higher education administration, planning and policy from Boston University and a bachelor’s degree in communications and business from Stonehill College.