Felisha Weaver

Director of Publications & Creative Services, Arkansas Tech University

Felisha Weaver serves the University’s Marketing and Communication office (MARCOMM) as the sole print designer. During her 10 years in this role, Felisha’s primary focus is prospective marketing, strategic initiatives, and the university’s biannual alumni magazine. A mom/bonus mom to three Gen Z-ers, Felisha began researching the attributes of Gen Z, so she could extrapolate the impact on higher ed marketing in order to make data-driven decisions. From this research, she presented “15 Tips for Designing for Gen Z” at the CASE District IV Conference in 2019, earning the Stellar Speaker award. After 13 years in higher education marketing and communication, Felisha blends form and function, because it doesn’t matter how pretty a design piece is if it is not effective.

Felisha is a national award winner and has won awards from University & College Designers Association (UCDA), CASE, Educational Advertising and Educational Digital Marketing. She is a member of CASE, UCDA, and AMA. She is currently serving as Communications Chair. She is also on the 2020 CASE Executive Conference Team for CASE District IV and the Membership Growth & Engagement Committee for UCDA. She has been appointed for a two-year term on the UCDA Designer Magazine Advisory Board (2020-21), and she was appointed co-chair of the 50th anniversary conference for the UCDA and will serve as chair for the 2021 conference. She is also a member of Leadership Tech, a two-year leadership program at her institution.