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portrait of Gwen Doyle-Herbert

Gwen Doyle Herbert

Director of Program Management

Gwen is the Director of Program Management for our program development team. In her role, she oversees a team of program managers, and is responsible for producing and managing programs for our advancement and alumni relations domain. Prior to joining AI, Gwen worked for George Washington University, as well as in youth leadership development. She also enjoys volunteering, and has served as a volunteer coordinator for Miriam’s Kitchen, and on the Board of Directors for Break Away. Gwen holds a BS from Cornell University. In her spare time, Gwen can be found outside, enjoying good food, and traveling – throughout Colorado and abroad.

Articles

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5 Articles Everyone in Your Annual Giving Office Should Read

by Gwen Doyle and Daniel Fusch, Academic Impressions As we start a new year, and as many shops are starting planning for the next fiscal year, there continues to be a pressing need to strengthen the donor pipeline, and often annual giving is under increased pressure to build this sustainable pipeline for future philanthropic efforts. […]

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Looking at 2017: How is Annual
Giving Changing?

by Gwen Doyle, Academic Impressions As we contend with “dollars up, donors down,” it is time to go beyond the basics of annual giving to comprehensively assess your annual giving program and develop actionable strategies that will help you grow your program for long-term success. To help get a fresh look at how annual giving […]

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What Disney, Coke, and Pixar Have to Teach Annual Giving and Alumni Relations

by Gwen Doyle (Academic Impressions) and Tim Ponisciak (University of Notre Dame) Many annual giving and alumni relations departments repeatedly rely on the same techniques to interest and invigorate alumni. However, the same old techniques can result in diminished enthusiasm from donors and potential donors alike. Where can advancement professionals look for inspiring new ideas […]

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Panel: Taking Social Media Strategy to the Next Level at Your Institution

by Gwen Doyle, Conference Director, Academic Impressions You may still be struggling in developing a sound social media strategy across many platforms; many of your peers are, too. And ensuring you understand social media’s role in your institution’s overarching brand and digital strategies can be extraordinarily difficult. I sent a few questions to the panel […]

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Strategies for Recruiting and Retaining Alumni Reunion Volunteers

DO YOU HAVE A SUCCESS STORY IN ALUMNI VOLUNTEER MANAGEMENT? Gwen Doyle, program manager at Academic Impressions, is looking for success stories to feature in upcoming events and articles. If you have tried something innovative and effective in managing your alumni volunteers, we encourage you to share your story. Contact Gwen Doyle at 720.988.1258 or email […]

To access this post, you must purchase Online All-Access Membership: Advancement Pro.

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Beyond Friendraising: The Shift to Metrics-Driven Alumni Relations

SIGN UP FOR AI TRAININGS FOR FREE WITH AI PRO! We want to take a moment to thank you for reading our publication, and let you know about AI Pro, our new membership service that includes free access to 50 recent online trainings for advancement professionals, as well as many upcoming trainings! Membership also includes […]

To access this post, you must purchase Online All-Access Membership: Advancement Pro.

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Is Crowdfunding Right for You?

by Erin Swietlik and Gwen Doyle (Academic Impressions) In our introduction to crowdfunding published this past fall (“Higher-Ed Crowdfunding: What Is It and Why Does It Matter?“), we outlined what crowdfunding is and what distinguishes it from other fundraising and donor acquisition tools that are gaining popularity across higher-ed fundraising shops. In this article, we […]

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Higher-Ed Crowdfunding: What Is It and Why Does It Matter?

“Crowdfunding” is the buzzword of the day in higher-ed fundraising. Last week, in one of Academic Impressions’ informal 7 Second Surveys, we asked our readers: “Do you expect to use a crowdfunding tool to raise dollars at your institution in the next year?” 67% said “no.” 33% said “yes.” 140 higher-ed fundraisers replied to our […]

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