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Portrait of Jessica Cloud

Jessica Neno Cloud, CFRE

Vice President for Advancement at Starr King School for the Ministry

Jessica has held the Certified Fundraising Executive (CFRE) designation since 2013 and has worked in fundraising for over 20 years. She has worked for the Libertarian National Committee, RuffaloCODY (now Ruffalo Noel Levitz), the University of South Carolina, the University of Southern Mississippi, and Starr King School for the Ministry. Through her consulting work, she has also closely advised Samford University and the University of Alabama. She maintains her blog, Real Deal Fundraising, posting weekly on Thursdays. When she worked for her alma mater, The University of Southern Mississippi, in one year, she increased the total dollars raised by over 300%, and in three years, she increased the number of first-time donors by 285%. During her tenure, the total number of yearly donors to the USM Foundation increased from about 3,000 to over 8,000. Her boss there nicknamed her the “Tasmanian Devil of Fundraising”. She is also an AI author, with her book, Successful Fundraising Calls: A Phonathon Scripting Workshop.

Articles

Cropped view of person's hands typing on laptop computer

Finding the Silver Lining: Reframing Our Fundraising Practices During the Pandemic

“I’ve been a remote, work-from-home fundraiser for five years now, for a school 2,000 miles away from my home office. I see so much worry out there in higher education advancement, and I’m here to tell you, it’s going to be okay. You may have to give up some of your ideas about what’s possible […]

illustration of an article

11 Things You Can Do Right Now to Set Your Phonathon Up for Success

MORE RESOURCES FROM THIS AUTHOR Jessica Cloud, CFRE, is the author of Successful Fundraising Calls: A Phonathon Scripting Workshop, in which she critiques and revises 6 real phonathon scripts submitted by institutions across North America. In this book, you will learn the pillars of writing effective scripts; review sample LYBUNT, SYBUNT, young alumni, and future donor scripts; […]

To access this post, you must purchase Online All-Access Membership: Advancement Pro.

Image of a student holding a cell phone

A Quick Assessment for Your Phonathon Scripts

A NEW SERIES FROM JESSICA NENO CLOUD This is the third in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with a focus […]

illustration of an article

Scripting for Acquisition Calls

A SERIES ON DONOR ACQUISITION FROM JESSICA NENO CLOUD This is the third in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with […]

illustration of an article

How Data Mining Can Increase Phonathon Acquisition

A NEW SERIES FROM JESSICA NENO CLOUD This is the second in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with […]

illustration of online learning with computers and textbooks

How Data Mining Can Increase Direct Mail Acquisition

A NEW SERIES FROM JESSICA NENO CLOUD This is the first in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with […]

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