Integrating Social Media with Traditional Solicitation Channels

Integrating Social Media with Traditional Solicitation Channels

January 10, 2019 | 1:00 - 2:00 p.m. EST


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Learn how to strategically incorporate social media into your annual giving plan.

To increase the effectiveness of annual giving campaigns, it is considered best practice to engage prospective donors on communication channels where they are most likely to spend their time.

Join us for a webcast that will walk you through how to successfully integrate social media into annual giving and curate a seamless donor experience across solicitation channels.

In this training we will cover how to:

  • Partner with central accounts to create maximum impact with your advancement specific channels
  • Grow your engagement and make budget-friendly decisions about social media
  • Identify areas where social media can boost your giving
  • Determine the key metrics you should be tracking and reporting to leadership

This webcast will help you elevate your shop’s social media strategy and maximize prospect engagement in order to increase giving.


Who Should Attend

This webcast addresses the top challenges around social media and is scalable to shops of any size. The content of this training will be beneficial to annual giving and communications professionals who are looking to effectively integrate social media with traditional solicitation channels.


This webcast will provide you with the information you need to:

  • Align your social media engagement efforts with centralized marketing for a more holistic strategy
  • Identify your shop’s best opportunities to incorporate social media
  • Employ 5 effective strategies to make an impact on prospects
  • Measure and share your results with leadership


Karalee Harhaji sq
Karalee Harhaji

Director, Fund for Catholic University
The Catholic University of America

Karalee has newly joined the Catholic University of America team as Director of the Fund for Catholic. Her role is to provide leadership and strategy in implementing, evaluating and assessing their annual giving program, manage leadership annual giving, oversee student philanthropy and the senior class gift campaign. She is responsible for managing a multi-faceted annual giving fundraising program that includes creating and developing a comprehensive calendar for annual solicitations of face-to-face contact, direct mail, online solicitation, giving challenges, text to give, and phonathon program and peer-to-peer volunteer solicitation programs.

Prior to her role at Catholic University, Karalee worked at Georgetown to develop integrated marketing strategies which solicited main campus undergraduate alumni, parents, and friends of the university in pursuit of raising participation. She also has experience liaising with multiple partners across campus to share best practices and recommendations for fundraising techniques within their constituencies.

Karalee brings over seven years’ experience in developing annual giving programs and building out various marketing strategies. She has a breadth of knowledge of phonathon, student philanthropy, crowdfunding, giving day challenges, and marketing via both traditional channels like direct mail and email as well as the ever changing digital and social fundraising channels.

She has a Masters in Integrated Marketing Communications from Georgetown and loves to utilize her academic learnings and research in practical applications.

Questions About the Event?


Whitney Egstad
Program Manager, Academic Impressions

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