Leveraging Social Media Advertising in Higher Ed Marketing

Leveraging Social Media Advertising in Higher Ed Marketing

March 29, 2018

1:00 - 2:00 p.m. EDT

Register

Learn how paid social advertising can be useful in your own marketing efforts.

Join us for an online training to learn more about how social media advertising can be used in higher ed marketing. You will see specific examples of how Wayne State University has used paid social advertising on Facebook, Twitter, Instagram, and Snapchat to help supplement various campaigns and initiatives. Our expert instructor will share lessons learned and pieces of advice for each platform to help you use social media advertising more effectively on your own campus.

Using her own experience as a frame of reference, our instructor will address questions such as:

  • What should the role of paid social be in the context of a larger integrated marketing strategy?
  • What are some of the pros and cons of paid advertising on each platform?
  • From a budgetary perspective, which platforms are most “worth it?”

Who Should Attend

This webcast has been designed for marketing and communications professionals who are interested in a) learning more about how social media advertising can be used in higher ed marketing, and b) seeing several examples of how another institution has used paid social as part of its own integrated marketing strategy.

The examples provided during this program will be most relevant to central and recruitment marketing audiences.

Agenda

Our expert instructor will discuss the following:

Strategy Questions

  • What should the role of paid social be within a larger integrated marketing strategy?
  • From a budgetary perspective, which platforms are most “worth it?”

Pros/Cons, Tips, and Examples by Platform

  • Facebook
  • Twitter
  • Instagram
  • Snapchat  

Speakers

Carolyn Berry

Carolyn Berry

Associate Vice President, Marketing
Wayne State University

Carolyn leads the university’s brand campaign with support from Wayne State’s agency of record, Roundtable6, and the WSU Marketing and Communications office. She has responsibilities for Undergraduate Admissions marketing content, School of Medicine M.D. recruitment campaigns, and the university’s school/college marketing communicators team.  

In 2017, Carolyn managed the launch of WSU’s new brand campaign, “Warrior Strong.” The integrated campaign includes an extensive content toolbox of video, print, radio, web, outdoor, social media, and campus impact displays. Carolyn oversees the university’s media budget and manages marketing campaigns in a variety of mediums, including social media advertising on Facebook, Instagram, Twitter and Snapchat.

Prior to joining WSU, Carolyn spent nearly 15 years at Leo Burnett in various account services roles for Buick, Pontiac, Cadillac, and the business development team. She has experience with new product launches, integrated content strategy planning/implementation, and consumer/market research.

Members Express Register

FREE for Members
  • This webcast is included for free with the Enrollment Management membership.
  • Not a Member? Learn More

Live Webcast Only

$350 through Mar 22$425
  • Webcast registration
  • Presentation materials and resources
  • Access to webcast recording for 60 days (available 10 days after webcast)

Digital Recording Only

$350
  • Presentation materials and resources
  • Permanent digital recording link delivered 10 days after webcast

Questions About the Event?

Sarah Seigle Peatman
Program Manager, Academic Impressions

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