Microcredentials and Digital Badges in Higher Education

Microcredentials and Digital Badges in Higher Education

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Learn how to effectively move your badging initiative forward.

Digital badges are rapidly gaining momentum in higher education as an innovative way to expand the credentialing landscape. But because badges are rapidly evolving, institutions are full of questions regarding how best to develop, operationalize, and market them.

Join us for an event that will expose you to strategies and processes that other institutions have used to develop digital badge initiatives and programs. Throughout the course of the event, you will learn a variety of ways badges can add value to the learner’s experience, key considerations for developing badges, and how to connect learners with industry, including:

  • How competencies are assessed when it comes to badges
  • Cost and business model considerations
  • Different types of badging platforms and technology
  • How to partner with industry to deliver in-demand competencies for learners


Who Should Attend

This conference will appeal to higher education professionals who are planning for or are in the process of implementing a badging initiative at their institutions. 

Get the most out of this program by attending with your team. This program is designed for both individuals or your whole team to ensure you are asking the right questions when it comes to digital badges and how you can move your initiative forward. 

Note: We will specifically be talking about badging in an academic context throughout this program. As such, this program is not a fit for those engaged in more co-curricular badging initiatives. 

If you have questions about this program, the content, or its fit for you and your team, please reach out to Whitney Egstad.


Bring your team and save!

Save over 15% when you register three or more colleagues.


Your registration fee includes full access to all conference sessions and materials, breakfast, lunch, and access to the networking reception on Thursday, breakfast and lunch on Friday, as well as refreshments and snacks throughout the conference.

Day 1

8:30 a.m. – 5:15 p.m.


Badges in Context

We’ll use this opening session to explore initial questions and curiosities related to badging, including establishing a shared terminology. We will also discuss the various benefits of badges and how they can fulfill the needs of various students.



Badging Tour

In this session, you will learn more about how institutions have successfully implemented a badging initiative. You will learn specifics about their processes, pitfalls, and successes as well as hear real stories from students who have benefited from badge offerings.



Key Considerations: Assessment of Competencies

We’ll use this time to explore the connections between badges, assessment, and more traditional degree programs.



Key Technology Considerations

This session will allow for greater understanding of Open Badges, the variety of technology software and platforms, and the portability of badges.



Networking Reception

This informal reception is your chance to decompress, have some refreshments on us, and expand your network of connections. Our programs are intentionally designed for smaller groups, so this is a great time to catch up with attendees and speakers whom you may not have connected with yet.

Day 2

8:30 a.m. – 4:30 p.m.


Key Financial Considerations

During this hour, we will take a closer look at answering key financial questions surrounding badges:

  • What does the business model look like behind existing institutional badging initiatives?
  • Are these money-makers for an institution? Is there revenue potential?
  • Where does funding for these efforts come from?



Partnering with Industry

Badging can be a catalyst for partnerships between higher education and industry. You will have the opportunity to learn more about strategies for collaborating with industry in the development of badges and how badges align with employer expectations.



Branding and Marketing Badges

Now that we have a better idea of the “why” and “what” of badges, how do we market their value to external and internal stakeholders? You’ll see examples of how other institutions are designing and marketing their badges.



Consultation Time

Alongside your peers and our expert instructors, you will have the opportunity to brainstorm ideas, get feedback, ask questions, and get answers.



Next Steps and the Road Ahead: Where Badging in Higher Ed Is Going

Most institutions are getting into the badging game, and we’ll talk about the far-reaching considerations in the world of badging. We’ll use this time to engage in forward-thinking and discuss the future of badging and what future trends in badging might be.


Jeff Bohrer headshot

Jeff Bohrer

Technical PM
IMS Global Learning

Jeff currently serves as a program manager for digital credentials initiatives at IMS Global Learning Consortium. Jeff leads projects and programs related to digital badges, comprehensive learner records, and the interoperability of learning technologies. Jeff is also co-chair of the EDUCAUSE Microcredentials and Badges Constituent Group.

Read Jeff's full bio here.

Mike Macklin

Mike Macklin

Associate Provost, Workforce Partnerships/Development
Colorado Community College System

Mike understands that digital badges are key in sustaining and expanding workforce skillsets with community and business partners as this allows for unprecedented access to affordable reskilling and upskilling opportunities.

Read Mike's full bio here.


Anne Reed

Director of Micro-Credentials and Digital Badges at the University of Buffalo

Anne has developed a process to propose, review, develop, and implement new micro-credential programs at the university and her research interests include gamification in higher ed and the use of digital badges as alternative credentials.

Read Anne's full bio here.

David Schejbal square

David Schejbal

Vice President and Chief of Digital Learning
Marquette University

He works with faculty and senior leaders across the University to expand Marquette online programs throughout the nation and the world. Prior to Marquette, David was dean of Continuing Education, Outreach and E-Learning at the University of Wisconsin-Extension.

Read David's full bio here.

Can't Attend? Buy the Conference Binder

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Whitney Egstad

Whitney Egstad
Program Manager, Academic Impressions

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