Proactive Strategies for Controlling Admissions Turnover Webcast Recording



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Turnover is an inevitable part of contemporary admissions work, but not all of it is out of your hands. Proactive and ongoing training, management, and evaluation of your admissions staff can go a long way toward promoting employee retention, thereby cutting cost and increasing the overall productivity of your office.

Join us for an online training program that will teach you how to proactively manage turnover within your admissions office. You will come away from the program with concrete strategies that you can use to increase job satisfaction and promote retention among your admissions employees, including:

  • Designing a deliberate and ongoing training plan
  • Connecting employee performance goals to metrics
  • Facilitating opportunities for advancement

Who Should Attend

This online training is appropriate for anyone who manages staff in admissions, recruitment, or enrollment services. If you would like to take a more proactive approach to mitigating staff turnover in your admissions office, this webcast is for you.

Learning outcome

After participating in this online training, you will be able to apply key strategies for controlling staff turnover in your admissions office.


  • Introduction
    • Overview of problem: Preventable vs. non-preventable turnover  
    • Role of the leader in mitigating employee turnover
  • Designing Thoughtful and Ongoing Training
    • Developing an initial training plan
    • Structure: incorporating seasoned employees into training (“mentor” system)
    • Creating opportunities for ongoing training/professional development
  • Evaluating Employee Performance
    • How and when to set performance goals
    • What should we be measuring? (discussion of metrics)
    • Strategies for handling difficult conversations
  • Intentional Strategies for Managing Admissions Staff
    • Facilitating opportunities for advancement
    • Assigning increasing employee responsibilities
    • Building in meaning and sense of purpose
    • Organizational culture
  • Moving Forward: Key Takeways and Tips for Controlling Admissions Turnover
  • Questions


W. Kent Barnds, Executive Vice President, External Relations, Augustana College

Since his arrival at Augustana in 2005, Kent has overseen the most successful enrollment in the college’s history and the two largest entering classes, with significant increases in both academic quality and student diversity. He oversees the offices of admissions, financial assistance, communication and marketing and Web services. As a consultant for higher education admissions offices, he lectures on a wide variety of higher education topics ranging from college admissions interviews and essays to the value of a four year degree from a private college.


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