Connecting Central Marketing and Advancement Teams: An Innovative Approach

Last updated November 27, 2018
person talking with their hands to a group, all seated together at a table

Connecting Central Marketing and Advancement Teams: An Innovative Approach

Last updated November 27, 2018

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Connecting Central Marketing and Advancement Teams: An Innovative Approach
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Streamline communications between advancement and central marketing in order to increase efficiency.

Overview

Bridging the communications gap between advancement and central marketing teams is a familiar challenge to most institutions. Not having a dedicated communications channel in place often can result in disjointed and incoherent messaging in both the institutional and donor-facing marketing channels.

A strong partnership between stakeholders and teams can lead to more streamlined, effective, and on-brand donor and alumni interactions. It can also positively impact the institution’s brand perception and prospect engagement.

Join us for this live webcast to discover how Providence College restructured their advancement and central marketing teams to create a direct link between otherwise siloed functions. Our expert instructor, Stasia Walmsley, will also share some tactical tools for those who are not yet ready to restructure or create new positions.

Who should attend?

This training session will benefit advancement and central marketing and communications professionals who are looking to better partner with each other to further their institutional goals.

Agenda

In this case study-based webcast, our expert, Stasia Walmsley, will share how the marketing and advancement teams were restructured at Providence College in order to enhance their partnership and elevate institutional goals. Along the way, she will share:

  • An overview of the restructuring that took place at Providence College
  • Examples of how the changes were implemented and being sustained (including job descriptions, organizational charts, staff resource allocation, and decision-making processes)
  • Both high-level and tactical ideas to strengthen the communication between these teams on your campus, even if you cannot restructure at this time
  • Challenges of implementation and tips to overcome them

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Marketing & Communications

$600

 

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portrait of Stasia Walmsley

Stasia Walmsley

Director of Advancement Marketing and Communications, Providence College

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