Connecting Central Marketing and Advancement Teams: An Innovative Approach



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Streamline communications between advancement and central marketing in order to increase efficiency.

Bridging the communications gap between advancement and central marketing teams is a familiar challenge to most institutions. Not having a dedicated communications channel in place often can result in disjointed and incoherent messaging in both the institutional and donor-facing marketing channels.

A strong partnership between stakeholders and teams can lead to more streamlined, effective, and on-brand donor and alumni interactions. It can also positively impact the institution’s brand perception and prospect engagement.

Join us for this live webcast to discover how Providence College restructured their advancement and central marketing teams to create a direct link between otherwise siloed functions. Our expert instructor, Stasia Walmsley, will also share some tactical tools for those who are not yet ready to restructure or create new positions.

Who Should Attend

This training session will benefit advancement and central marketing and communications professionals who are looking to better partner with each other to further their institutional goals.


In this case study-based webcast, our expert, Stasia Walmsley, will share how the marketing and advancement teams were restructured at Providence College in order to enhance their partnership and elevate institutional goals. Along the way, she will share:

  • An overview of the restructuring that took place at Providence College
  • Examples of how the changes were implemented and being sustained (including job descriptions, organizational charts, staff resource allocation, and decision-making processes)
  • Both high-level and tactical ideas to strengthen the communication between these teams on your campus, even if you cannot restructure at this time
  • Challenges of implementation and tips to overcome them


Stasia Walmsley

Director of Advancement Marketing and Communications, Providence College

In her current role, Stasia serves as a liaison between the Division of Marketing & Communications and Office of Institutional Advancement and is responsible for coordinating multi-channel strategy, creative execution, and production of print and digital communications for the college’s alumni relations, development, and engagement efforts. Stasia has 15 years of experience in higher education marketing working at and with institutions such as Bryant University, Harvard University, Mount Holyoke College, Occidental College, and Stonehill College. Before higher ed, Stasia worked in the journalism, healthcare, and non-profit sectors. She is a graduate of Syracuse University’s S.I. Newhouse School of Public Communication and currently resides in Cranston, R.I.


Questions About the Event? Email this event's Program Manager, Kate Poisson.

Product Information

For the live webcast, login instructions for the webcast will be sent twice via email – in the registration confirmation email, and again the day before the webcast. Please safelist to ensure you receive these communications.

For webcast recordings, your recording is sent via email upon receipt of payment and within 10 business days following the live webcast. You will also be able to access your recording through your My Account section.


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