Tailoring Advancement Communications to Ages and Life Stages



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Customize your messages to attract new donors and alumni. 


When you create uniform messages with mass appeal for your donors and alumniyou may actually be pleasing very few people. Have you considered segmenting your communications for a more personalized and focused marketing strategy? 
Join us for this virtual training to learn how the life stages of your donors and alumni should inform your medium and your message. You will learn which messages and platforms best appeal to groups of different ages and life stages. You will have the chance to write three tailored messages during the training and discuss your work in small groups with your peers. Additionally, you will have the opportunity to work on a communication plan to support your overall strategy. 


Who Should Attend

This training is designed for anyone who directly creates communications for donors and alumni. We particularly encourage teams of donor relations and communications professionals, frontline fundraisers, alumni relations, and annual giving staff to participate together so they can help ensure consistency in communications across their shop.  


Limited Attendance

In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Training to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


February 26, 2021

12:00 - 3:00 p.m. Eastern

 Tailoring the Medium and Message

  • Based on Age
    • Baby Boomers
    • Gen X
    • Millennials
    • Gen Z
  • Based on Life Stage
    • Recent College Grads/Singles
    • Young Couples
    • Young Families
    • Full Nesters
    • Empty Nesters
    • Retirees

Crafting Tailored Messages and Getting Feedback

  • A scholarship communication aimed at Millennials and Baby Boomers
  • A campus update for Gen X and Gen Z related to health and COVID-19
  • An introduction to new campus leaders for donors and alumni across all life stages

Creating a Communications Plan to support your overall strategy


Portrait of Roberta O'Hara

Roberta O’Hara

Associate Vice President for Donor Relations, Rutgers University Foundation

Roberta was the senior leader in the Office of Stewardship at Princeton University previously. She was a founding member of the New England Stewardship Conference, the precursor to the Association of Donor Relations Professionals (ADRP). Roberta served as inaugural Treasurer; content chair and chair for the 2014 and 2015 International Conferences, respectively; and Chair for GATHER@ADRP for senior donor relations leaders. Roberta volunteered as Donor Relations Best Practices Chair for AASP and Relationship Manager for ADRP/AASP. Roberta’s Princeton team won the 2014 CASE Circle of Excellence Bronze Award and the 2015 Gold and Silver Awards for donor recognition pieces, and Roberta received the 2015 CASE Quarter Century Service Award and 2019 ADRP Founder’s Award. 

Read Speaker's Full Bio.


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