This webcast will benefit annual giving or donor relations professionals looking to steward donors through videos. No prior video production experience is needed.  

Our expert instructor will cover the following considerations to help you strategically develop and execute stewardship videos:  

Getting to the WHY Behind the Thanks 

Impactful messaging is grounded in the knowledge of why you’re giving thanks in the first place. Learn how to identify the reasons behind stewarding a first-time donor through video.  

Balancing Storytelling and Data when Developing the Script 

Knowing the best approach when communicating impact to your donor stems from the conversations you have with the student(s) and/or staff in the development phase. Learn the process behind identifying the right data to exchange with your team and how to balance it with the impact story you share with the donor. 

Combining Action with Passion when Speaking to the Camera 

To capture and hold the attention of the donor you’re thanking, it’s crucial to ensure that genuine passion shines through from the speaker. In this section, you will learn the best practices for editing your video and for coaching your speakers to best communicate their gratitude.