Prioritizing Marketing Tactics for Adult Student Recruitment Webcast Recording

Recording

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Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.

Who Should Attend

Enrollment management, academic leadership, marketing, and admissions professionals who are responsible for marketing to and recruiting adult students for graduate programs will benefit from this webcast.

Learning Outcome

After participating in this online training, you will be able to prioritize specific recruitment marketing tactics based on your adult student enrollment goals and marketing budget. 

Agenda

  • Digital marketing channels
    • Institutional website
    • SEO, paid advertising, social media
    • Metrics and ROI
    • Participant share-out: best practices in digital marketing
  • Mass media and non-digital marketing channels
    • Radio, television, print
    • “In-person” approaches: recruitment fairs and prospect cultivation
    • Metrics and ROI
    • Participant share-out: best practices in non-digital marketing
  • Moving forward: Prioritizing marketing tactics for your institution
    • Prospective student profile
    • Marketing segmentation
    • Aligning tactics with enrollment targets
    • Budgetary considerations

Instructor

Julie Gacnik, Executive Director of Graduate Enrollment and Marketing, University of St. Thomas

Julie oversees the Graduate Enrollment Office and the integration of marketing plans from the seven colleges and schools on campus. The collaboration of marketing, communications, and recruitment staff has allowed for improved brand visibility and engagement. This has resulted in growth of a graduate recruitment pipeline. She manages economic modeling for change projections that inform marketing plans and program development. Julie has more than twelve years of higher education experience and has worked with private, public, non-profit, and for-profit institutions.  

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